By Thea Andrea C. Magueriano
Scoring clear skin and fangirling at the same time may seem not too far of a journey what with Korean male idols the muse of skin care and cosmetic brands.
Diversity is in with many beauty brands doing away with “for women” and “for men” tags. Today, females are not the only one posing with flawless, dewy skin or endorsing makeup products like lipstick and foundation.
EXO and SuperM member Kai is known for his dancing and his honey-like skin that makes him not only Bobbi Brown’s new Asia Pacific brand muse, but also its first male muse.
“How the brand embraces natural beauty and celebrates confidence makes it a perfect fit for me,” shared Kai.
The beauty category of French luxury label Givenchy, meanwhile, has Kang Daniel as its endorser. Daniel, who was a member of former idol group Wannaone, now thrives in the music industry as the chief executive officer of Konnect entertainment.
NCT subunit NCT Dream, recognized for their youthful look, is the face of makeup brand Candylab.
Renjun, Jeno, Jaemin, Chenle, and Jisung flaunt their soft skin and lustrous lips with lipstick shades fit for teens. They also endorse the brand’s eye palettes, blush on, and more.
Korean beauty brand Ma:nyo, formerly known as Manyo Factory, has Korean idol group Treasure showcasing its products made with natural ingredients.
Photo cards come with purchase of idol-endorsed Candylab and Man:yo products.