For “In Our Shoes – Seoul”, the second chapter of Tod’s campaign, K-pop singer, actress, and Red Velvet member Joy dances amid the city skyline wearing the label’s Tabs Sneakers.
In the video produced for the campaign, Joy and professional male dancers Young Deuk Kwon and Hyun Ik Lee share a desire for challenge; the sublime modernity in movement reaches out to the viewers in its pure contemporary culture vibe.
At their feet, Tabs Sneakers stand out with their sophisticated design. The classic lace-up, sport style sneakers, designed by creative director Walter Chiapponi, are characterized by the iconic Gommino pebbles on the heel counter.
Tod’s is located at Greenbelt 4, Rustan’s Shangri-La, and Shangri-La Plaza and online at trunc.ph, Rustans.com, Zalora, and Lazada.