In a bid to empower beauty industry’s digital channels, global brand Mary Kay launches the updated version of its Beauty 2.0 app.
Through its new feature called Photo Analysis, users can easily connect with Mary Kay independent beauty consultants (IBCs) who can guide them in the selection and purchase of beauty and skincare essentials that are targeted to address their skin concerns.
Users simply need to take a photo and upload it to the app to get a virtual skin analysis.
“We’re launching this updated feature to maintain our link to our customers. This re-launched Beauty 2.0 app is designed to support our IBCs as they take their business to digital, and we are now happy to share how it is also set to revitalize the Mary Kay customer experience,” shares Criscy Camacho, marketing and customer service director of Mary Kay Philippines.
The virtual skin analysis works through a link from the Beauty 2.0 app, which is generated by Mary Kay’s IBCs. The link is sent to customers who are then asked to shoot a clear photo of themselves under natural light and through their mobile device’s main camera.
Once the photo is taken, customers will upload the shot using the same link. Afterwards, they can connect virtually with their Mary Kay IBC for a detailed discussion of their skin analysis via the app.
According to Camacho, the virtual Photo Analysis feature can currently assess the following skin dimensions: skin type, pigmentation, sensitivity, pores, eye areas, acne, blackheads, and fine lines.
On the other hand, those who still prefer in-person consultations, IBCs can use the app together with a Mary Kay skin analyzer device. This Device Analysis option provides an expanded skin reading as it goes through 12 skin dimensions, as opposed to the virtual option which generates eight.