A peek into modern Japanese style

The recently concluded three-day pop-up trade show organized by the Japan Fashion Week Organization featured homegrown Japanese brands that embody modernity and simplicity.

Yosuke Kobayashi, founder of Vital Material, graces the three-day ‘Parallel Culture Tokyo’ trade show in BGC.
Held at The Curve in Bonifacio Global City, “Parallel Culture Tokyo” showcased pieces and creations from Name., Vital Material, and Flower Mountain in a bid to expand their reach here in the country and eventually Asia. 

Established in 2010, Name. is the brainchild of designer Noriyuki Shimizu. The clothing brand creates a unique identity to everyday garments through the repetition of deconstructing and reconstructing, thus, analyzing its original form, its transition, and its progression. The brand is available in more than 30 stores in Japan.

Name is a clothing brand that creates a unique identity on everyday garments.
The bounties of nature are on focus in Vital Material’s products, from body care to scented home care. It is carried by over 40 stores in Japan, Asia, Australia, North America, and Europe. 

Inspired by creative ideas, and the cycles of nature according to the rhythms of the natural world, Flower Mountain is a footwear brand that seeks harmony with nature. Founded by Keisuke Ota from Tokyo and Yang Chao from Beijing in 2014, it is currently available in more than 70 stores in Japan, Asia, North America, and Europe. 

Flower Mountain offers footwear inspired by the cycles of nature. 
“What sets ‘Parallel Culture Tokyo’ apart is its aim to introduce SMEs that have distinct and unique point-of-views and are dedicated to growing their brands globally in the Philippine market,” said JFWO director Kaoru Imajo. 

JFWO announced that Name., Vital Material, and Flower Mountain will soon be distributed directly in the Philippines. 

Topics: Japan Fashion Week Organization , The Curve , Noriyuki Shimizu , Name , Vital Material , Flower Mountain

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