Natural beauty brand One Earth Organics takes pride in going far beyond selling organic skincare products.
Grounded on the principle of enhancing natural beauty and maintaining it naturally through harmless, chemical-free solutions, the brand values beauty as something that is not skin-deep, but self-deep.
The mantra serves as the light One Earth Organics aims to shine in its new campaign, titled “Celebrating Diversity.”
Featuring eight personalities who champion various types of beauty, the movement encourages women to feel confident and valid, regardless of weight, age, color, gender orientation, and skin condition.
“Empowerment is everything,” said One Earth Organics founder Tyffanie Anne Short. “The concept is synonymous with the brand.”
One of the faces of the campaign is ageless fashion icon/social media influencer Tessie Singson. At 65, Singson is known in social media as @lolaandrogynous, celebrated for her unabashedly stylish fashion sense that reminds everyone beauty knows no age.
Also part of the campaign are two professional models. One is Anna Panathera, who believes that everyone should accept diversity—not just the empowered, but more importantly, the critics. Another is Gelai Peñales, who used to be insecure about her weight, but has learned to accept that she “will never fit into the ‘perfect mold’ that society made.”
“I am already who I am meant to be,” said Peñales.
Meanwhile, to look at insecurity as a source of strength is the advice happily married mom Nek Orence wants to impart. Once ashamed of her stretch marks, Orence now considers the scars as “tiger stripes” for being able to bear a child.
Professional volleyball player Aby Maraño shares the same message, saying that to celebrate our differences is to highlight our individuality. “Be your own kind of beauty,” she said.
“How beautiful you are depends on how you see yourself,” added body positive advocate Gita Gumabao. “You don’t need assurance from other people, because being secure in the love of God makes one beautiful. No one can tell you otherwise.”
As for transgender makeup artist Gabrielle Moi, she has learned that beauty is not a feeling pending approval from other people, but a source of confidence and pride that comes from within.
“I’ve realized that every woman is different,” she said. “We’re not less of a woman just because we happened to be transgender.”
Finally, Bb. Pilipinas 2019 candidate Hanna Arnold said the mythical “gold standard of beauty” is a thing of the past. “Each of us has a unique look, unique body and unique skills,” said Arnold, who used to despise being “too tall.”
“We don’t just believe our bodies are good, but we know they are good.”
Check out the campaign on One Earth Organics Facebook and Instagram.