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Tuesday, April 16, 2024

Tadashi Shoji opens first PH boutique

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After 24 years of offering his red carpet-ready pieces at Rustan’s, American-based Japanese designer Tadashi Shoji finally opened the doors to his first boutique in the Philippines. 

Tadashi Shoji opens first PH boutique
Key pieces from Tadashi Shoji’s fall/winter 2018 collection available at its boutique in Rustan’s Makati.

Shoji personally welcomed guests to his premier boutique on the second level of Rustan’s Makati. 

Tadashi Shoji opens first PH boutique
Tadashi Shoji is known for its eveningwear and cocktail dresses made for women of all sizes, ages, and nationalities.

The 80-square-meter boutique features an expansive stark white space that’s brightly lit by crystal chandeliers. The walls are enlivened by racks of elegant dresses and cocktail dresses, while show-stopping creations occupy the beautiful showcases. The boutique will also carry the brand’s childrenswear, shapewear, and evening bags. 

The 70-year-old designer is known for dressing a wide range of women, from Katy Perry and Kaley Cuoco to Octavia Spencer and Laverne Cox. His eveningwear pieces have graced the Oscars’ red carpet and the Miss Universe stage.

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Tadashi Shoji opens first PH boutique
Tadashi Shoji (2nd from left) with Rustan Commercial Corporation member of the board Maritess Tantoco-Enriquez,  chairman Zenaida Tantoco, and SSI president Anton Huang

His sizes go beyond 12. Tadashi Shoji has “queen sizes” in XL, double X, and triple X, or sizes 28 to 30.

As a designer, Shoji takes pride on dressing all women of all ages, all sizes, and all nationalities.

“Any woman is entitled to become beautiful,” he said. 

Tadashi Shoji opens first PH boutique
Tadashi Shoji opens its first boutique in the Philippines on the second level of Rustan’s Makati.

His boutique in Rustan’s Makati features the latest pieces from the Tadashi Shoji fall/winter 2018 collection. The latest pieces are characterized by glitter, with heavy and elaborate beading that does not hold back on Old World glamour. 

The collection highlights whimsical draping and loose silhouettes as well as other shared details. The pieces focus on accentuating a woman’s natural curves by way of cut, line, and silhouette. The dresses find common ground in bold hues and by delicately baring the shoulders. 

From knits and fringes, embroideries, peony prints, laces, and tulles, up to jeweled and velvet clutches, the fall/winter collection is expertly designed for the elegant woman who enjoys living life.

According to Shoji, he finds inspiration in the woman who enchants her life with her sensuality, color, and joie de vivre

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