J. Cat Beauty, a makeup brand known for its trendy and colorful products at affordable prices, has launched a campaign that encourages beauty junkies to “turn up the volume.”
“Turn Up the Volume” aims to inspire everyone who loves makeup to make bigger and fearless approaches to their looks.
“Forget that makeup is meant to disguise flaws, instead start looking at makeup as a way to highlight your unique personality and creativity,” said Bwelle Madera, president of Bwelle Store Enterprise, Inc., the official distributor of J. Cat Beauty in the Philippines.
To demonstrate how they can turn up the volume, the brand tapped five Filipino makeup artists to present their bold takes on makeup during the campaign launch.
J. Cat brand ambassadors Teena Arches, Hanna Pechon, Jherome Ramos, Katchie Mejias, and Min Ortiz represented five volumes of beauty, namely Pop of Color, Dare to Sparkle, Color Me Bold, Hologlam, and Full On Club Chic, respectively.
Each station showcased some of J. Cat’s most popular products such as Lipfinity Matte Lipsticks, eye shadow palettes, liquid highlighters, Flash Metal, Holo Toppers, Rock Glitz Eyeliners, and many more.
Madera said he believes the quality of J. Cat Beauty products is at par with the premium brands and what makes the LA-born brand special is that all its products are highly pigmented, long lasting, and, most especially, cruelty-free.
Influencers and celebrities around the world, from Michelle Phan, Desi Perkins, Tati Westbrook, to the Philippines’ own Arci Muñoz, have been raving about the brand’s high-quality products that don’t break the bank.
Following its debut in the country last year, J. Cat Beauty currently has stores at Gateway Mall, Uptown Bonifacio, Ayala Malls Vertis North, Alabang Town Center, and Ayala Malls The 30th.—Bianca Grajo