spot_img
27.8 C
Philippines
Friday, March 29, 2024

Brandstorm 2018 showcases ‘next-generation’ salon innovations

- Advertisement -

Students who competed in this year’s Brandstorm were tasked to create breakthrough innovations that combine the application of modern technologies to attract and engage millennials and increase hairdressers’ loyalty.

Brandstorm, which started in 1992 globally and in 2009 here in the country, is L’Oréal’s signature global innovation competition for students and has been an innovation-incubator for some of the most promising talents in the industry.

In its 10th year in the Philippines, Brandstorm  surpassed last year’s 1,500 sign-ups for its first nationwide run and mounts the second biggest Brandstorm in the world; this year’s competition boasts more than 3,570 players from over 30 universities from all over the country.

The winning team, Team  C^3 is flanked by L’Oréal Philippines general manager for human resources Tina Ampil and country manager Thibault de Saint Victor

“Since going nationwide in 2017, we are very happy to see growth in the number of students joining the competition and are looking forward to sustain this in the coming years. L’Oréal’s goal has always been to encourage and hone such diversity of talent and reach as many students as possible,” shared  Jake Bustos, L’Oréal Philippines talent acquisition manager

From more than 1,100 teams, only 24 moved forward to the semi-finals last March 1. The top eight teams were then subsequently selected to battle it out in the National Finals held at Marco Polo Hotel in Ortigas on April 12.

- Advertisement -

Out of the eight National finalists, Team C^3 from UP Diliman successfully took home the championship with a ticket to Paris to represent the country at the L’Oréal international Finals where they will compete with other students from all over the world.

“L’Oréal Brandstorm pushed the limits of innovation by encouraging us to think outside the box,” said the winning team. “It was a never-ending process of researching and revising our case, until we were completely satisfied with it. With winning this year’s competition, we are excited to fulfill our dream to represent the country in the L’Oréal Brandstorm Worldwide Finals in Paris, France.”

First runner-up was Team Bellus from University of the Philippines Visayas, followed by Team Tala from De La Salle University-Manila, 2nd runner-up. Both teams took home cash prizes and products for their mentors.

 

- Advertisement -

LATEST NEWS

Popular Articles