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Philippines
Thursday, March 28, 2024

A program that makes life more beautiful

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L’Oréal Philippines marks the first year of L’Oréal’s Beauty For a Better Life, which provided training for three batches of beneficiaries. 

Led by the L’Oréal Foundation and implemented in 27 different countries across the world, Beauty For a Better Life is one of the foundation’s key programs to help women (and in some cases, men) in vulnerable situations regain a renewed sense of dignity and allow them better chances for livelihood opportunities.

Since its launch in April 2017, beneficiaries from the Philippines has been given an opportunity to go into jobs and even own businesses in the field of hairdressing.

For its first run, L’Oréal Philippines, along with its partner organization Philippine Business for Social Progress decided to focus on training women within one barangay to allow for growth within the community and co-empowerment among themselves. The program was first brought to Brgy. Sto. Niño in Marikina. 

L’Oréal Philippines corporate communication manager Carmel Valencia, Philippine Business for Social Progress executive director, Rey Laguda, Office of the Vice President of the Philippines spokesperson Georgina Hernandez-Yang, Barangay Sto. Niño barangay captain Rizaldy Jose, Marikina City tourism head Ponchie Santos with the Batch 3 graduates from Brgy. Sto Niño

To date, 62 individuals have completed the program, 22 of which come from the third batch that graduated this month. 

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Each batch of beneficiaries underwent daily classroom sessions in the Barangay Hall for three months, wherein they were taught hairdressing skills such as customer service, blowdrying, hair coloring, haircutting, rebonding, and application of hair treatments under the tutelage of L’Oréal Philippines hair professionals. They were also exposed to a one-week internship in L’Oréal’s partner salons across Metro Manila to expose them to actual hairdressing jobs and potentially further their career options.

“We believe in the power of beauty to change lives, and Beauty For a Better Life expands the definition of beauty by using it as a way to provide skills and livelihood opportunities to those most in need,” said L’Oréal Philippines corporate communication manager Carmel Valencia. 

She added, “A renewed sense of self-confidence, dignity, and motivation are fundamental changes that we see in our graduates and it is our hope and vision that Beauty For a Better Life empowers these women to gain a better of life through livelihood opportunities.”

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