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Saturday, April 20, 2024

Sought-after mascara in the US is now in the PH

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The lash mascara which claims to sell one tube every eight seconds is now available in the Philippines. 

L’Oréal Paris, the global leader in cosmetics, announced the arrival of Voluminous Lash Paradise Mascara here in the country via a lovely afternoon of yummy treats, spa treatments, and makeup sessions. 

L’Oréal’s the Voluminous Lash Paradise Mascara, photo by Mae Gianina C. Pascual

Famed for its easy to glide formula that gives women volumized, feathery soft, and light lashes, The Voluminous Lash Paradise Mascara offers a sensorial experience with every swipe. With just one coat, it provides silky volume that won’t flake, clump, or smudge, thanks to its 24-hour long-wearing and waterproof features. 

Lash Paradise comes with a feathery-soft wavy brush with 200+ bristles. The applicator is designed to hold maximum product and smoothly coat your lashes from root to tips, for a stunning lash effect.

The mascara, in its pretty millennial rose gold tube, underwent a consumer test in the USA, with 91 percent saying they saw an intense and volumized effect lashes, 98 percent lengthening effect, and 87 percent agreed to having more beautiful lashes. 

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The Voluminous Lash Paradise is now available on Lazada and will be sold at L’Oréal counters starting  April for P500. 

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