In a grand launch at Uptown Mall, Fort Bonifacio, Taguig City, Aigle Philippines officially spread its wings over Metro Manila. The lovely Mari Jasmine, who wore a Gore-Tex trench coat and a pair of handmade in France rubber boots from Aigle, hosted the VIP-filled event.
Representatives from Aigle Asia flew in to celebrate the opening of its first ever store in Southeast Asia. This event is not only huge for the French outdoor lifestyle brand, but also for Noble House Distribution Enterprise—Aigle’s official distributor in the country.
Aigle, whose strength lies in both style and function, made its landing in the Philippines, because of the emerging market of fashion-forward and adventure-seeking Filipinos. With its arrival, the brand seeks to inspire more Filipinos to get out and explore nature in complete freedom—all while looking trés chic.
Aigle’s handmade in France rubber boots require 60 steps to manufacture, and every craftsman undergoes no less than two years of training before making their first official pair. The boots go under the strictest tests for waterproofness, abrasion, grip, and wear-and-tear—making sure that each of the 4000 pairs produced daily at their production site in Châtellerault, France is of topnotch quality.
It was a completely French affair, as attendees exchanged pleasantries over wine and spreads by Aperitif while enjoying the beautiful—and undeniably French—interiors of the store. Vintage posters of Aigle adorned the main event area, and the wisps of accordion music made it feel like the streets of Paris.
The event also made way for the brand to introduce its Brand Ambassadors, Andi Eigenmann, couple Gippy and Hindy Weber-Tantoco, and Victor Basa, who were picked for their adventurous and fashion-loving lifestyles.
Andi, Gippy, Hindy, and Victor absolutely love their newfound partnership with Aigle, as they’ve found a brand that not only complements their lifestyle, but also what they want to do next in their future adventures, wherever or whatever they may be.
Among the attendees were sporty duo Rovilson Fernandez and Marc Nelson, volleyball stars Michele Gumabao, Melissa Gohing, and Dennise Lazaro, and the beautiful couple Brent Javier and Janna Tee.
Ria Prieto, Jackie Go, Jerika Ejercito, Lexi Schulze, jewelry designer Nicole Whisenhunt, Tricia Centenera, and the French Chamber of Commerce and Industry in the Philippines’ Vanessa Hans came through as well for Aigle Philippines’ grand launch.
The six lucky winners of the Aigle PH Outdoor Adventure online photography contest were also welcomed on stage to accept their prizes from Aigle. They all won a P30,000 Aigle shopping spree and an all-expense paid Aigle PH Outdoor Adventure at Aquascape Lake Caliraya.
The event ended with representatives from Noble House, Megaworld Corporation, and Aigle Asia engaging in a special ribbon cutting ceremony in front of the flagship store. Aside from picking up some parkas and handmade in France rubber boots, the guests also got to marvel at the store’s meticulously designed interiors—something Aigle is truly proud about.
Aigle’s flagship store in the Philippines and the first-ever store in Southeast Asia is located at G/F Uptown Mall, Fort Bonifacio, Taguig City.