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Friday, March 29, 2024

This footwear label knows how to appeal to Millennials

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American footwear label Skechers has found the formula to appealing to the perpetually on-the-go and always stylish millennials: shoes should be trendy and comfortable, easy to style and easy to wear. 

As one of the leaders in street style revolution, Skechers has brought the sophisticated Los Angeles style—laid back and effortlessly stylish—to its latest collection Skecher Street. 

FROM LA TO MANILA. Celebrity ambassadors Gerald Anderson, Sanya Lopez, Barbie Imperial, Nikko Natividad, Mikee Agustin, Teejay Marquez, and Kaila Estrada strutted on the Skechers Move In Style 2017 runway wearing the latest Skecher Street collection that features the effortless Los Angeles style.

Each pair of slip-ons and lace-ups in the collection features looks straight off the streets of the City of Angels and incorporates Skechers Air-Cooled Memory Foam technology, resulting in comfortable shoes that can match any OOTD sans the worries of blisters and sore feet.

In the Skechers Move In Style fashion show held recently, the brand showcased how comfortable footwear—that are a dream to walk in—don’t have to look like your usual trainers or running shoes. 

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Gerald Anderson together with Sanya Lopez, Kaila Estrada, Barbie Imperial, Mikee Agustin, Nikko Natividad, and Teejay Marquez strutted the runway at SM Mega Fashion Hall wearing the street-ready collection. The celebrity brand ambassadors showcased comfort and effortless style as if they were walking down the street and not on a rather intimidating stage. 

Anderson stood out wearing the shiny and fresh-looking Skechers Black Moda, a fun fusion of good ‘ol leather lace-up shoes studded with rhinestones. Lopez showed how women can pull off looks wearing the same style in white and pink.

One of the fashion show’s models, Ally Munda, shared her experience walking down a runway, in most of which she had to wear uncomfortable footwear. 

Munda, who walked in Skechers White Uplift with an easy slip on and off feature and pom-pom zipper, said that after almost 12 hours of wearing the shoes, she still felt like she never got out of bed. “I love it that they are fashionable, yet comfy,” she enthused.

Even the event’s host, blogger and model Janeena Chan gushed about how it felt like she was stepping on clouds wearing a pair of slip-on sequined stunner, Skechers Double Up Shiny Dancer in silver. 

Other styles include Skecher Street Downtown Fresh’d Out, Skecher Street Sleek Street, and Skecher Street Rise Up.

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