The timeless Levi’s brand took living in Levi’s up a notch by giving shoppers the option to customize their Levi’s jeans or Trucker jackets.
The original Levi’s stores in SM Mall of Asia, SM Megamall, Robinsons Ermita and TriNoma feature Levi’s Tailor Shops, where customers had their Levi’s jeans and Trucker Jackets customized for a perfect fit and a brand-new feel.
Loyal fans of Levi’s authentic pieces had their newly-purchased jeans or Trucker Jackets personalized by adding cool patches, distressing, or minor altering for a better fit. Meanwhile, others bought their ole favorite Levi’s Jeans or Trucker Jacket, and gave their well-loved pair a spiffy new life through customization.
Even local celebrities had their Levi’s pieces personalized. Actress-singer Glaiza de Castro customized her Levi’s jeans at the Levi’s Tailor Shop SM Megamall. Actor Alex Medina had his Levi’s altered to suit his personality at Levi’s Robinson’s Ermita.
At the Levi’s Tailor Shop TriNoma, celebs who amped up their Levi’s experience include Hale guitarist and vocalist Champ Lui Pio, footballer, actor and chef Steven Silva, and actress Kate Alejandrino. Spongecola’s Yael Yuzon also checked out the tailor shop at Levi’s Mall of Asia.
Singer-model Yheen Valero even worked on Levi’s pieces personally, as he was the celebrity tailor at Levi’s TriNoma.
Kaths Laudit, Levi’s marketing head, said opening the shops was the brand’s way of making the Levi’s experience more unique to various individuals. “Having your Levi’s pieces customized to your preference shows how you want to make ‘living in Levi’s’ more you,” she added.
At Levi’s Tailor Shops in SM stores, every P3,000 worth of purchase—inclusive of any men’s jeans, women’s jeans or Trucker Jacket—entitled customers to avail of free customization of two Levi’s pieces: jeans and/or Trucker Jacket.
Meanwhile, for Levi’s Tailor Shops in non-SM stores: customers had one free customization for every P3,000 single receipt purchase of Levi’s items, inclusive of men’s jeans, women’s jeans and Trucker Jacket.
Besides offering the services of Levi’s Tailor Shops, Levi’s also had another holiday gift to its customers: a pre-holiday sale in all original Levi’s stores.
In all SM Original Levi’s stores and in SM stores nationwide, customers enjoyed a 30 percent off on all regular priced women’s and men’s jeans on opening day last month.
Meanwhile, on the same dates, Levi’s fans also flocked to a pre-holiday sale of up to 50 percent off on selected Levi’s items at Alabang Town Center, Festival Mall, Market! Market!, UP Town Center, Gateway Mall, Greenhills, Rockwell, Marquee Mall, Solenad Nuvali, Ayala Legazpi, Vista Mall Taguig, Greenbelt 5—and at Robinsons Galleria Cebu, Santiago, Ermita, Pangasinan, General Trias, Magnolia, Malolos, Antipolo, Ilocos and Tagum.