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Zalora and Globe’s annual pop-up click and mortar store

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Fashion continues to evolve and adapt to the demands of consumers. Like technology, it continues to innovate and adapt to the digital lifestyle. Bringing a one-of-a-kind shopping experience, Zalora, in partnership with Globe, recently opened its second pop-up store, which aims to ease Filipino shoppers into the convenience of online shopping.

Globe President and CEO Ernest Cu said, “Living the life in the digital way is paramount. With this fast-evolving lifestyle, aggressive brands like Zalora allows us to progress and experience a whole new way of doing things, like shopping. Globe shares this same vision of bridging traditional ways with new solutions conveniently done online. It is about creating a wonderful experience for each and every customer.”

Leading the unveiling of Zalora’s new pop-up store were (from left) Globe VP for Retail Michael Coson, Zalora Philippines Co-founder and Managing Director Paulo Campos III, Globe SVP for Consumer Mobile Business Issa Cabreira, Globe President and CEO Ernest Cu, Globe Senior Advisor for Consumer Business Dan Horan, MasterCard Vice President Ailea Zialcita, VP for Globe Postpaid Business KD Dizon, VP for Postpaid Acquisition Mike Magpily, and Zalora PH Managing Director Constantin Robertz. 

Globe Postpaid customers are in for special perks with up to P1500.00 worth of Zalora discounts for every myStarter Plan or myLifestyle plan availed through the Postpaid booth at the Zalora Pop-up Store. This discount offer can be availed as many times until Jan. 31, 2017 that will enhance the customers’ shopping experience. Wednesdays will also be a special day for shoppers with the Globe Wonderful Wednesdays that give shoppers at the Pop-up store an additional 15 percent off for a minimum spend of P1500.00. A 5 percent discount is also offered to Globe customers on selected items at the pop-up store.

Payday weekends are also something to look forward to as GCash MasterCard holders get similar perks with 15 percent off on all purchases when they use the card with the promo code: GforEverything. During payday weekends, those shopping at the Pop-Up store or on the Zalora website get an additional 5 percent discount when they purchase items tagged as “GCash Top Picks.” And on MasterCard Happy Tuesdays, customers get another 5 percent off until Jan. 24, 2017.

Zalora’s pop-up store is located at the Bonifacio High Street and will be open until January 2017. It aims to give their consumers the chance to try something new and fun, and share fashion finds by bringing their products into the store setting. Deviating from the common cashier system, the Zalora Pop-up Store lets visitors use the power of their mobile phones or through the provided gadgets.

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