There are many reasons why skin losses its firmness—it could be due to weight loss, exposure to sun’s harmful UV rays and other external aggressors, and slowdown of skin’s metabolic rate which happens as we age, among others
Unknown to many, skin actually starts to lose its firmness at the age of 20.
With this in mind, skin care brand Nivea gave women a fun and creative way to check the firmness of their skin. Dubbed as the “Nivea Skin Firmness Check,” the brand amped-up the entire SM Megamall Fashion Hall recently, to enable participants to live out their skin’s best in an event full of fun, music and a lot of jumping.
Throughout the day, guests were treated to a fun way of checking the firmness of their skin through a bungee trampoline, outfitted with high-speed cameras to capture how the skin moves as they jump. Using a motion-tracking technology, guests were shown a creative visualization of the skin’s movement to illustrate the firmness of the skin – the less movement, the firmer the skin is.
“Our skin starts losing firmness at age 20, and so Nivea thought of this creative way to engage younger women and help them realize the need to start achieving and maintaining the skin’s best years,” said Nivea Body Senior Brand Manager Jamie Sanico.
She added, “By letting our consumers know about the possible factors and habits that may affect their skin, we are giving them the chance to start achieving their skin’s best years.”
To further educate women on skin firmness, guests were asked to assess their lifestyle through the Nivea Skin Firmness Habit Check that revealed the habits that influence the skin’s firmness, which included lack of sleep, not enough water intake, exposure to UV rays and pollution, smoking and many other factors.
The Nivea white and firm range, which includes the Nivea Extra White Firming Body Serum SPF33 provides not just fairer but firmer and smoother skin, too. Extra White Firming Body Serum SPF33, with its light and non-sticky formula, contains 95 percent pure Vitamin C to provide radiant and fairer skin tone and firming ingredient Q10 that helps restore skin’s elasticity—the formula results in noticeably more radiant, whiter, smoother and firmer skin in just 14 days.
For more information, visit NIVEA.ph and NIVEA Philippines on Facebook.