The artistry and the passion of three different empowered women come together in homegrown leatherware brand Fino’s latest collection.
For its “Now” collection, Fino tapped multi-faceted athlete and sports commentator Dyan Castillejo, multi-awarded pianist Serla Russell and advocate of the arts Margie Moran to be the living symbols of the bags. Each advocate has one bag designed to exemplify their life and the passions they pursue.
Castillejo’s fast-paced, active life deserves a utilitarian “dump-all” bag that features built and functions that suit her on-the-go lifestyle. If piano keys inspired the lovely tote bag of Russell, the timeless beauty of Moran is the face of Fino’s classic overnight bag.
But more than releasing new styles dedicated to modern Filipinas who dare to pursue their passion, Fino’s “Now” collection aims to aid financially challenged athletes, students and ballet dancers.
Part of the sales of the collection, depending on which advocate’s design is purchased, will be dedicated to the advocate’s chosen beneficiaries.
“The advocates—Dyan, Serla and Margie—are testimonies that the collection has a purpose” says Fino Leatherware owner Rose Ann Bautista, adding that “the campaign is more geared towards people than really our bag.”
Partial sales of Castillejo’s “dump-all” bag will go to the children of Buklod Kalinga who are engaged in tennis, football, athletics and other sports.
“Sports has done so much for my whole life and there’s nothing more that I’d like to do but to help other people get into sports,” shares Castillejo.
Proceeds from the “dump-all” bag are earmarked for facility enhancement and equipment provision in the community.
Widely acclaimed pianist Russell devotes partial sales of her piano tote bag to the 93 students of a school in Smokey Mountain. She and her team are planning to further develop the school to eventually accommodate 400 students.
“It’s all about supporting the children in Smokey Mountain,” enthuses Russell.
The president of Ballet Philippines, Moran believes in artists and their careers, so much so that part of the proceeds of her overnighter bag will go the scholarship program of the premier ballet institution.
“I’m collaborating with Fino because I like the artisanship of our own workers making the bags,” says Moran.
Fino Leatherware showcases products made mostly of local materials and crafted by Filipino artisans that at par with other high-end international bags.
“If you look into the bags [you will see that] the quality, the make and the finish are really world class,” raves Russell.
Visit www.finoleatherware.com or like FINO Leatherware on Facebook for more information on the campaign and details on how to avail the bags.