Throughout the years, makeup artists have been the silent heroes at shoots and events, working behind-the-scenes with stylists, photographers and production teams to ensure that their clients look their absolute best. It may all seem glamorous when people look at the end product on their TV screens or on the pages of those glossy fashion magazines, but what fans don’t realize is that it’s a lot of hard work. The makeup artists have to be there before the rest of the crew gets to the set. We set up our lights, our chairs and lay out our arsenal. We work while standing for long hours and then stay for touchups to make sure that every shot is perfect.
Stylists and photographers have been honored and lauded in the past for their achievements at events that celebrate their craft. As the hub for all things beauty, SM knew that behind every gorgeous goddess is a makeup maven to make her more beautiful. Thus, the SM Beauty Ball came into fruition, an event to honor makeup experts for their contribution to beauty, the way designers are recognized in the fashion industry, and held recently at the Rizal Ballroom of the Makati Shangri-La.
The glamorous event kicked off with a red carpet welcome for all makeup professionals who were invited to the ball. A sumptuous dinner was served and the ballroom was decked in classic black and gold tones to complement the fashionable mood of the evening. Industry pioneers Fanny Serrano, James Cooper and Jesi Mendez were honored onstage for their outstanding achievements as pillars of the beauty industry. Makeup artists young and old were inspired by the words of wisdom that the three senior artists imparted in their speeches.
The 2016 Makeover Masters were also introduced at the beauty ball. They are sought-after makeup experts who were chosen based on talent, clientele, and professional excellence. They walked down the red carpet like stars, escorted by their celebrity muses-turned-friends: Cristine Duque with Denise Laurel, Jake Galvez with Vice Ganda, Denise Ochoa with Jodi Sta. Maria, Robbie Pinera with Anne Curtis, and Mickey See with Jolina Magdangal and yours truly with Cheska Garcia-Kramer. It was an exhilarating experience to be honored with esteemed colleagues from the industry.
Witnessing the awarding were other top makeup artists from different fields like film, fashion, commercial, bridal, and more, amounting to around a hundred experts in attendance who have made beauty their business. Each one received a PRO-Card, which entitles the bearer to discounts and perks from the store. The SM Beauty Section is the first and only retailer to offer such a privilege to these professional artists.
After holding the Beauty Ball for the pros, SM will hold the SM Beauty Makeover Event for every makeup fan. To be held this coming 7th and 8th of May, anyone can grab the full beauty experience at the biggest makeover event in the country. Drop by the SM Megamall Fashion Hall on these days for free makeovers and beauty discounts. A beauty show will be held in the evening, featuring the craft of the 2016 Makeover Masters.
Whether you’re an amateur beauty buff or an expert makeup maven, SM will help you achieve the perfect makeover. Dive into all the beauty SM has to offer and join the SM Beauty Makeover Event this May. Don’t forget to check their Facebook (www.facebook.com/smbeautyph) and Instagram page (@smbeautyph) for more details.
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