Photos by Star Sabroso
The SM Store’s Parisian and Milanos brands are starting strong this 2016 with a big reveal last Tuesday (January 19) at the 3rd Level of SM Makati. Loud cheers broke out from mall visitors, event guests and even media people when the country’s hottest pair – James Reid and Nadine Lustre – slowly came down the escalator to confirm that they are the new brand ambassadors of Parisian Shoes and Bags and Milanos Shoes.
The young endorsers – considered as two of the freshest faces in the local entertainment industry today – will be representing the two popular fashion brands whose new collection will hit the stores in the first months of this year.
The SM Store’s biggest shoes and bags brand – Parisian Shoes and Bags and Milanos Shoes – have the trendiest collections to date. From casual to trendy shoes and bags, the collections include a reboot of styles, chic inspiration, and sports motifs.
“We’re every excited about 2016, and this event is just the start of our campaign this year. We want to relate with the youth of today and so James and Nadine are perfect because they are the hottest pair right now,” shared The SM Store senior vice president and Business Unit head Eugene Saw.
Like James and Nadine, Parisian Shoes and Bags and Milanos Shoes are looking towards the young and sophisticated. Today’s shoppers who are as passionate about their looks as in their spending, and value comfort as much as the hottest styles.
Nadine, who has been a longtime follower of Parisian, represents the modern and versatile young women of today. Like the diverse roles she plays, her fashion choices are also as wide and varied – from updated classics to trendy street fashion. Her top picks for the Parisian Shoes Spring 2016 collection show how she loves to play up her personal style.
When it comes to bags, she goes for small pieces to hold her essentials, which she can carry from day to night. She also favors bags accented with fringes for an instant Boho-chic look when she wants a more laid back and casual feel.
Filipino-Australian James, on the other hand, exudes this young, edgy and fun appeal. He’s the epitome of the cool dude with his casual style, transcending from the boy-next-door look to the ultimate heartthrob with Milanos Shoes in blues and browns that provide a comfortable fit.
Parisian Shoes and Bags and Milanos Shoes are exclusively available at The SM Store. Check out thesmstore.com for the latest news and updates. Follow Parisian Shoes and Bags and Milanos Shoes on Facebook.
