Beauty fanatics, shopaholics, celebrities and personalities were recently spotted at Rustan’s Makati for the launch of the 3rd season of its loyalty card, Rustan’s Beauty Addict. The annual celebration entitled Beauty Neon, inspired by Jem And The Holograms, was filled with the same energy, magic, fun, and fantasy associated with the iconic ‘80s TV series on which an upcoming film of the same title is also based.
Upon entering the front doors of the store, you are immediately transported to a world of color and brightness with an amazing photo wall of neon lights filled with all the beauty brands that Rustan’s carries and is known for.
Everything from the counter makeup lights and mirrors, nail art, the music, fun games and the makeovers all mesh perfectly as the entire Rustan’s Beauty Source complex is transformed into one big ‘80s-themed party packed with color and character. The hallway leading to the atrium of Glorietta was also transformed into a black tunnel filled with neon lights. The setup was indeed magical and beautiful.
HSBC RED and Premier Cards in collaboration with beauty brands in Rustan’s – from Chanel, Clarins, La Prairie, Sisley, Nars, Diptyque, Annick Goutal, Estee Lauder, Clinique, and La Mer to Benefit, Bobbi Brown, Guerlain, Hermes, Murad, Perricone, Lancome, M.A.C, L’Occitane, and Acca Kappa added excitement and fun with their own activities, prizes, and workshops. I had the chance to participate in a lot of the games and I have to say they were actually quite fun. A lot of major brands were giving away cool prizes and goodies, which included bracelets that could be engraved at the end of the evening. Chanel gave away yummy sugar cookies shaped like lips and lipstick tubes. At Clarins, I played a game of “Name That Tune” to win travel sizes of their iconic skincare staples. I also got to play a memory game at Dermalogica and drew some face charts with eyeshadow sticks at Sisley. At the M.A.C. Cosmetics counter, I had some neon stripes painted on my face and had my photo taken and printed out as a souvenir. And finally, I was able to receive a delicately calligraphed note at Murad that said, “Jigs, Invent the future today – Dr. Murad” which I thought was pretty cool.
To make the event truly a night to remember, guests were treated to fabulous photographs shot by the extremely talented fashion photographer Shaira Luna in neon bright setups with various lighting effects a la Jem and the Holograms. DJs, live performances and free flowing drinks from Belvedere were set to make the night truly “Outrageous!”
As with every #RustansBeautyAddict, this year’s “Beauty Neon” gives back. For every photograph taken at the event uploaded by guests with the hashtag #RustansBeautyAddictGivesBack, P300 was donated by Rustan’s to its chosen charity this year, the Philippine Red Cross, to help with the recent calamities in the country. The season of giving is also about giving to those in need. Now is the perfect time to shop at Rustan’s for your Christmas gift ideas. Why not try the recently launched PERRICONE MD Cosmeceuticals line of “No Makeup Makeup” which is a favorite of stylist Alyanna Martinez? Or get the CLARINS MEN Anti-Aging Grooming Set for the man in your life.
Beauty Neon also re-launches Rustan’s new Beauty Addict Card, with a lot more perks and privileges for cardholders. For every P200 purchase, a member earns a new point and may exchange it later to premium rewards by accessing Rustan’s The Beauty Source website. Membership is complimentary to any customer who has a minimum single receipt purchase of P2,500 at Cosmetics, Perfumery and Toiletries Division. Be among the first to experience limited edition signature brands or deluxe samples, exclusive invites to events and workshops, and receive latest updates on promotions, sales and new products. Discover what it takes to be a Beauty Addict!
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