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17th Malaysia International Halal Showcase to be held online

This year's edition of the Malaysia International Halal Showcase (MIHAS), slated on Sept. 9-12, will be presented in a virtual format for the first time, the Malaysia External Trade Development Corporation (MATRADE) announced.

17th Malaysia International Halal Showcase to be held online

“In an effort to widen perspectives about the halal industry, [the 17th] MIHAS will focus on showcasing 12 key pillars representing growing halal markets across the globe,” said MATRADE Manila Trade Commissioner Siti Azlina.

Azlina continued, “These include long-established sectors such as food and beverage, education, pharmaceuticals, services and enablers, and franchise. While the more contemporary sectors comprise modest fashion, Islamic finance, cosmetics and personal care, media and recreation, Muslim friendly travel, e-commerce, and food technology.”

Commenting on the global trend of consumers opting for brands that practice ethical, cruelty-free, and responsible business practices, Azlina shared, “The promotion of responsible and sustainable businesses globally is very much in line with the Halal value system. Bearing this in mind, the 17th MIHAS showcase will place special emphasis on helping local and international players look to innovation and sustainable initiatives to spearhead steady growth for the Halal economy.”

Organized by MATRADE under the patronage of the Ministry of International Trade and Industry Malaysia, MIHAS is the place for local and international Halal players to obtain critical global exposure for their products or services, harnessing Malaysia's strengths as the global halal hub. 

Themed “Empowering Halal, Tomorrow, Together”, this year's MIHAS aims to position Malaysian businesses to be world’s Halal champions by embracing Industry Revolution 4.0 and serve as the ultimate launchpad for digitally powered Halal brands and innovators.

It has allocated more than 750 booths. Exhibitors also have the option of securing virtual booths accessible by online visitors from September 9 to December. Each virtual booth will be equipped with info points to showcase key products and services.

Since its inception in 2004, MIHAS has hosted more than 8,200 exhibitors from 44 countries, and attracted over 400,000 visitors from 88 countries. The event has so far generated over RM17.2 billion in business leads.

Brands interested in participating in MIHAS 2021 may contact Azlina Jane Zahri, director of sales and marketing, at [email protected] Go to for more information.  

Topics: Malaysia International Halal Showcase , Malaysia External Trade Development Corporation , Siti Azlina
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