17th Malaysia International Halal Showcase to be held online
“In an effort to widen perspectives about the halal industry, [the 17th] MIHAS will focus on showcasing 12 key pillars representing growing halal markets across the globe,” said MATRADE Manila Trade Commissioner Siti Azlina. Azlina continued, “These include long-established sectors such as food and beverage, education, pharmaceuticals, services and enablers, and franchise. While the more contemporary sectors comprise modest fashion, Islamic finance, cosmetics and personal care, media and recreation, Muslim friendly travel, e-commerce, and food technology.” Commenting on the global trend of consumers opting for brands that practice ethical, cruelty-free, and responsible business practices, Azlina shared, “The promotion of responsible and sustainable businesses globally is very much in line with the Halal value system. Bearing this in mind, the 17th MIHAS showcase will place special emphasis on helping local and international players look to innovation and sustainable initiatives to spearhead steady growth for the Halal economy.” Organized by MATRADE under the patronage of the Ministry of International Trade and Industry Malaysia, MIHAS is the place for local and international Halal players to obtain critical global exposure for their products or services, harnessing Malaysia's strengths as the global halal hub.