E-commerce giant Lazada Philippines kicks off the year by welcoming today’s hottest Filipino boy band SB19 into its star-studded roster of brand ambassadors.
“With their vibrant, encouraging, and unique individual personalities, SB19 definitely lends their energetic and fresh youth to our already dynamic roster of Lazada ambassadors in the Philippines,” says Neil Trinidad, Lazada Philippines’ chief marketing officer.
Sejun (John Paulo Nase), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), Justin (Justin De Dios), and Ken (Felip Jhon Suson) will be part of the #NasaLazadaYan campaign, which highlights the platform’s role in helping consumers find what they need.
SB19, together with Mimiyuuuh, will be featured in the #NasaLazadaYan music video to be launched on Jan. 20.
“We are very honored and happy to now be part of the Lazada family. We are truly grateful for the opportunity to represent the brand we truly admire,” says SB19.
Buyers can now shop conveniently for the best products, price points, brands, and sellers through Lazada’s “smart ranking” where suggested products are ranked based on the preference and experiences of millions of shoppers, as well as Lazada’s personalization technology where relevant products are recommended based on the shopper’s search behavior.
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