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Saturday, December 2, 2023

Shopping for a cause

Furniture and home stores West Elm and Pottery Barn recently supported chemist Pinky Tobiano’s “Shopping for a Cause” for the families affected by Typhoon Egay in Bustos, Bulacan.

Plants, crops, and even animals were affected by the calamity. A lot of families also lost their homes. Pinky’s farm in Bustos, Bulacan was severely damaged and even her parrots drowned.

From left: Personalities Anna Magkawas, Jing Pulido, WSI Retail Manager 3rd Gina Bonoan, Group Manager Sherry Ann Bolisay, and WSI senior designer and Nueva Ecija 1st Councilor Kingston Tan grace Tobiano’s ‘Shopping for a Cause’

No wonder, the recent “Shopping for a Cause,” initiated by the Queen of Tablescaping in partnership with West Elm and Pottery Barn in their flagship stores, had a special place in Pinky’s heart.

She was prompted to extend a helping hand in her own little way by inviting her friends to check out the products at West Elm and Pottery Barn so they could make their purchases. Shoppers enjoyed a 20 percent discount on all their purchases.

A percentage of the sales went to the victims of Typhoon Egay in Bulacan, where Pinky and her team extended help to those devastated.

Chemist and philanthropist Pinky Tobiano

“I am so grateful to all my family and friends who braved the rain and traffic to support this cause. I am so thankful to all of them,” Tobiano said.

She added, “I am so thankful to SSI (Store Specialists, Inc.) group, who was very instrumental for making this happen (SSI, West Elm, Pottery Barn and Pottery Barn Kids).”

Making the event extra special was Pinky’s latest magazine-worthy tablescape, TableLove by Pinky, where she combined West Elm china and other tableware with such blooms as orchids, tulips, hydrangeas, and baby’s breath.

From left: Singer Erik Santos, former beauty queen Bianca Manalo, and businessman Juancho Robles

Known for her colorful, bright, and often dainty arrangements, Pinky resorted to black ribbons, for the first time, in her latest tablescaping presentation.

She masterfully highlighted black, which, she emphasized, is not often associated to mourning or sadness. Instead, black evoked quiet elegance, resulting in a more gender-neutral and classy tablescape.

From left: Pinky Tobiano, Erik Santos, chef Marie Pagkalinawan, Preet Singh, Moira de la Torre, Markki Stroem, Juancho Robles, and Mac Merla

Guests who checked out most West Elm products in “Shopping for a Cause” discovered handcrafted, in-house designs for original style and quality.

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