Premier brand Hoka, an athletic shoe company that originated in Annecy, France, finally opened its first concept store in the Philippines.
With established stores in the UK and USA, Hoka has been pursuing its plans of global expansion by setting up stores in Singapore, South Korea, Indonesia, and now in the Philippines.
More than a shop, it has become a hub for hardcore and leisure runners. Known to be highly cushioned, amazingly lightweight, and impressively breathable, Hoka has been making waves in the running community, both for professional and recreational runners for their comfortable fit and support.
Patrons can now enjoy running, jogging, or even their casual walks around town like Bella Hadid, Adam Sandler, Britney Spears, Gwyneth Palthrow, Cameron Diaz, and Reese Witherspoon.
Located at Ayala Malls Manila Bay (2nd Floor, Bldg B), the store houses the fashion-forward shoes and apparel the brand is known for.
Moved by its line #flyhumanfly campaign, the Hoka store offers a unique experience of this high-performing brand. Choose from the wide array of shoe models they offer; categorized into SKY, GLIDE, and FLY. Each with unique features and purposes to fulfill.
At the store, shoppers will be greeted by Hoka specialists, ready to answer questions. They could also help shippers know more about their feet, their movement, and which Hoka model suits them best.
There’s an available feet scanner and gait analysis (treadmill) in the store so shoppers can get to try the shoes before purchasing. They can also complete their look with the equally stylish Hoka apparel and accessories displayed in the store. There’s a wide range of products shoppers can choose from to help complement both their lifestyle and running experience.