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Friday, March 29, 2024

SM MOA transforms into a magical gingerbread village for the holidays

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The aroma of freshly baked gingerbread cookies welcomes mallgoers as they step into a Christmas wonderland filled with larger-than-life gingerbread houses, peppermint candy canes, and giant sugar cookies of MOA’s Magical Friends.

Taking center stage is a dazzling 65-foot Christmas tree featuring 1,600 color-changing LED lights, shiny red balls, and berries, topped with a spectacular multi-pointed Bethlehem star. The tree sits atop a giant two-tiered cake adorned with gingerbread men and gingerbread cookie Christmas trees, bells, and reindeer. 

From left: Chairman of the Executive Committee of SM Prime Hans Sy, Pasay City Mayor Imelda Calixto-Rubiano, SM Supermalls President Steven Tan, and SM Mall of Asia Senior Assistant Vice President Perkin So

The Christmas tree lighting ceremony was led by Pasay City Mayor Imelda Calixto-Rubiano and Chairman of the Executive Committee of SM Prime Hans Sy. They were joined by Carol Sy, SM Supermalls president Steven Tan, and SM Mall of Asia senior assistant vice president Perkin So.

The Mandaluyong Children’s Choir and the UST Singers, the Gingerbread Ladies, and a surprise appearance by Santa brought Christmas closer to mallgoers.

The Gingerbread Ladies welcome Santa at the launch of a Very Merry MOA Gingerbread Christmas

The occasion was also a wonderful way to celebrate the season of giving and sharing with the launch of the SM Bears of Joy. Purchase a pair of these cute and cuddly collectibles for P250, with one bear to keep, and the other to be donated to MOA’s selected beneficiary, Virlanie Foundation. 

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Mallgoers can look forward to more holiday treats like the MOA Augmented Reality experiences. Four festive filters are available including Santa Claus, Reindeer, Snowman, and Sparkle. Simply scan the QR code and watch the Christmas centerpiece and magical spots around the mall come to life.

Gingerbread ladies come to life at the launch of a Very Merry MOA Gingerbread Christmas

MOA’s holiday highlights also include Meet and Greet Sessions with Santa Claus every Saturday and Sunday at the MOA Central Atrium ongoing until December 25; the spectacular MOA Holiday Fireworks Show at SM By the Bay every Friday and Saturday at 7:00 p.m. until December 30; and the MOA Holiday Market until January 6. 

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