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Friday, March 29, 2024

Miniso opens 60th Philippine store

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Low-cost consumer goods retailer Miniso continuously grows in the Philippines as it recently opened its 60th store on the third level of SM Aura Premier.

Miniso opens 6th Philippine store
Miniso offers a wide selection of quality and affordable products including creative home necessities, health and beauty, digital accessories, and stationery items, among others.

The one-stop store opened with a kagami biraki, a Japanese traditional ceremony performed at significant events, with singer and actress Julie Anne San Jose as its special guest. 

Miniso president Michael Hong, vice president Mariano Guy, international country director Johnny Huan led the ceremonies together with SM Supermalls assistant vice president for operations Bernice Baculi, assistant vice president for leasing Kimmi Siu Dewar, and SM Aura mall manager Margie De Leon. 

Miniso opens 6th Philippine store
Singer and actress Julie Anne San Jose picks her favorite We Bare Bear plush toy.

Miniso SM Aura offers a wide selection of creative and low-priced products available in different categories, including Creative Home Necessities, Health and Beauty, Fashion Accessories, Stylistic Gifts, Office Supplies, Stationery Gifts, Seasonal Products, Boutique Package Decoration, Digital Accessories, and Food and Drink.  

The store likewise has a great deal of products perfect for the rainy season. There are fancy umbrellas in Pink Panther designs, waterproof and long-lasting makeup products, and silicone bags and pouches in bright colors. 

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Headquartered in Tokyo, Japan, Miniso was jointly founded by chief designer Miyake Junya and Chinese entrepreneur Jacky Ye following their three core values: Quality, Idea, and Low Price. 

Miniso opens 6th Philippine store
Julie Anne San Jose (center) graces the grand opening of Miniso’s 60th branch at SM Aura Premier. San Jose is flanked by Miniso president Michael Hong and vice president Mariano Guy, Miniso international country director Johnny Huan, SM assistant vice president for operations Premier 4 Bernice Baculi, assistant vice president for leasing Premier 4 Kimmi Siu Dewar, SM Aura mall manager Margie De Leon, leasing manager Charles De Jesus, and leasing manager Candice Gil.   

To date, it has opened more than 2,100 stores around the world—the United States, Canada, Russia, Singapore, Brazil, Saudi Arabia, the United Arab Emirates, Turkey, South Africa, Korea, Malaysia, Thailand, and the Philippines. 

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