Crocs recently launched its Come As You Are campaign celebrating the uniqueness of individuals and inspiring people to be comfortable in their own shoes with Drew Barrymore and John Cena leading the way together with YOONA and Henry Lau.
“Crocs has never wavered from its identity: optimistic, versatile, comfortable and not afraid to poke holes in convention. Come As You Are is an invitation for people to share their identity, their one-of-a-kind-ness, which is so important in today’s world,” said Terence Reilly, Crocs’ chief marketing officer.
A world leader in casual footwear known for its iconic classic clog and sandals, Crocs will deploy the campaign throughout 2017 via a mix of digital advertising, social media, and public relations, incorporating the hashtag #ComeAsYouAre featuring its core clogs and sandal styles.
Barrymore, who is currently producing and starring in the Netflix series Santa Clarita Diet, cites being herself – and being true to herself – as important factors in her drive and success as an actress, director, producer, entrepreneur, author, and mother.
“I am who I am. I don’t know how to pretend to be someone else. I only know how to be myself,” said Barrymore. “I think more people should look in the mirror, stop scrutinizing and start recognizing. As the mother of two young children, I believe that is so important. It’s what Come As You Are means to me and the main reason I’m thrilled to be partnering with Crocs.”
From humble beginnings to WrestleMania, appearing in major motion pictures and hosting the ESPY Awards, Teen Choice, and Nickeldeon Kids’ Choice Awards, Cena has spread his “Never Give Up” message to millions of people around the world. The record 16-time WWE World Champion feels a personal connection to Come As You Are.
“The biggest factor in me becoming comfortable in my own skin was to experience failure,” Cena said. “A lot of times, it hasn’t been popular to have ‘Never Give Up’ plastered all over me, but that’s how I live. It helps a lot of people. The message Come As You Are comes from folks who have been through that struggle, and have found themselves, and feel comfortable in their own skin.”
In the Philippines, Crocs operates under its new distributor Walk EZ Retail Corporation, in partnership with the SM Retail, Inc.