This new pair of shoes claims that it could make everyone want to run—forever.
Global performance running footwear and apparel brand Saucony introduces a shoe that “outperforms all running shoes,” dubbed the Freedom ISO. Having been recently selected as a “Gear of the Year” honoree in Outside magazine’s 2017 Summer Buyer’s Guide, Freedom ISO is Saucony’s most technologically advanced shoe ever created yet.
The secret: cutting-edge technology that allows wearers to truly feel liberated while they run on any track or trail.
Freedom ISO has a full-length EVERUN midsole—a first of its kind—made of expanded TPU beads instead of traditional solid materials. This advancement makes a dramatic difference in the feel and performance of the shoe.
One of the most compelling features immediately noted by people who have run in the Freedom ISO is the shoe’s proprietary EVERUN Continuous Cushioning. Wearers agree that from the moment they step off for a run, there is a noticeable underfoot energy that generates fluidity of movement, superior energy return, and enhanced performance.
“Freedom ISO’s Full EVERUN sole will make each and every one of you want to run, and once you hit the ground, you’ll feel like you can run forever,” enthuses Saucony vice president Charles Yu. “Your running experience begins and stays incredible, no matter how long and far you run.”
Aside from its cushioning, the shoe is lightweight and has streamlined fit, making wearers swear by the great improvement in the feel and performance of the footwear.
In essence, Freedom ISO symbolizes Saucony’s commitment to innovation: allowing and inspiring runners to reach their full potential and stretch the limits of running. With this shoe, one can run free, out in the open air while feeling the sun and sweat off their backs—perhaps forever.