New FSP premium program and mobile app

In 1995, Rustan’s Department Store introduced its Frequent Shoppers Program (FSP), the first retail loyalty card program in the Philippines.  Since then the FSP has become the gold standard in loyalty programs in the country.  Today, Rustan’s is set to raise the bar higher as it launches its refreshed FSP Premium program for its best customers. With new and exciting benefits and perks, the Rustan’s FSP Premium program opens up a world of possibilities as it features wider acceptance across the Rustan Group of Companies, more chances to earn points and rewards in partner establishments, and even offers borderless rewards through its international retail partners.

Together with the launch of its new premium program, Rustan’s is also set to launch its groundbreaking mobile app, which enables a more seamless shopping experience, convenience, and value-added perks and services.

Loyalty at its finest

The refreshed FSP Premium program allows customers to earn points not only in Rustan’s Department Store, but in Rustan’s Supermarket and Marketplace, Adora, Debenhams, and SSI brands inside the department store.  Members are also entitled to perks and privileges in TWG, Salad Stop, and Sta. Elena Golf and Country Estate.  Joining this prestigious line-up of companies are Smarty Infinity, CATS Motors Philippines (the exclusive dealer of Mercedes Benz in the country), the Discovery Leisure Company, Txanton, and Adventure International Tours (operator of Crystal Cruises).

Not content with offering its customers wider acceptance locally, Rustan’s sets the bar higher by offering its customers special discounts even when they shop abroad. Included in the roster of prestigious partners are Tang’s in Singapore and the Central Retail Group in Thailand.  According to sources in Rustan’s, customers can expect more shopping privileges abroad in the near future.

The FSP mobile app

In conjunction with the launch of its FSP Premium program, Rustan’s will also debut its groundbreaking FSP mobile app.  The FSP mobile app can be downloaded for free by all FSP members and Rustan’s customers on the Apple Store and Play Store.  The mobile app features innovative features, such as scan and earn in which customers earn points simply by scanning featured merchandise in-store; a check-in feature which gives customers points simply by checking into their favorites Rustan’s store; wishlists which allow customers to organize their shopping lists simply by scanning items in-store and sharing these through email or social media; and integration with social media which allows customers to earn points for simply sharing merchandise picks and other posts that relate to Rustan’s department store. 

With the new FSP Premium Card and mobile app, Rustan’s launches its finest pair that responds and rewards the unique lifestyle needs of its sophisticated clientele.

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Topics: Rustan’s Department Store , Frequent Shoppers Program (FSP)
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