Getaway glamour is the theme of the Resort 2017 Michael Kors Collection advertising campaign, shot by Mario Testino.
“Destination dressing is the best of all worlds,” says Michael Kors. “This collection is about clothes for the slopes, the city and the beach; dressing that combines high-impact glamour and t-shirt ease. We released just a few images of the collection when we showed it to editors in June, so I’m excited that my customers are about to see something that is fresh and new.”
For the Michael Kors Collection, Testino shot Anja Rubik seated in the back of a vintage speedboat, with the sun on her skin and the water sparkling behind her. The clothes and accessories, with their effortless silhouettes, luxurious fabrics and geometric details like grommets and rings, capture the clean, easy mood of the season.
The ads for Michael Kors celebrate the lights, glamour and excitement of the holidays. Models Taylor Hill and Emmy Rappe were photographed by Testino amidst the energy and opulence of Las Vegas, highlighting the season’s rich colors, luxe textures and irresistible shine.
The global campaign debuted in September, with ads running in the winter issues of Vogue, Vanity Fair, Harper’s Bazaar, InStyle and Marie Claire in the US, Europe and Asia Pacific. In total, the Resort print advertising campaign will reach 37 countries across the Americas, Europe and Asia. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
In the Philippines, Michael Kors is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati and Shangri-La Plaza Mall.