A homegrown banana ketchup brand introduces a new formula fortified with B vitamins that help boost health and well-being.
The new Papa Sweet Sarap Banana Ketchup contains vitamins B1 (thiamine), B2 (riboflavin), and B6 (pyridoxine), part of the B-complex of vitamins that perform vital tasks in the body. B1 helps release energy from the food we eat, B2 converts the food we eat into glucose to give us energy, and B6 is essential for the healthy functioning of the nervous system and the immune system.
With kids – who love the sweet dip – in mind, the new and improved ketchup aims to help address the inadequate nutrient intake among Filipino schoolchildren and adolescents.
“Papa hopes to make every Filipino mealtime healthy through B-vitamin fortification, as well as more delicious through the sweet sarap taste,” the brand says in a statement, adding that combined with a balanced food spread, it can solidify every Pinggang Pinoy as a delicious and healthy meal for every Filipino kid.
Papa’s decision to enrich its ketchup formula with B vitamins also comes amid the ongoing COVID-19 pandemic.
“This is part of the reason,” it says, “Papa is proud to have a new ketchup formula that not only tastes good, but is sure to boost kids’ energy and immunity. Papa understands that even if staying healthy can be very tricky, every Filipino mom deserves the opportunity to keep their kids effortlessly healthy.”
The brand will soon initiate Papa-Sigla, Papa-Bibo, Papa-Protektado, a nutrition education campaign with support through TV, digital, and trade mediums, as well as on-ground activations. The campaign will see the brand proactively educating parents and kids about the benefits of micronutrients, healthy eating, and proper nutrition.
Papa Sweet Sarap Banana Ketchup fortified with B-vitamins is available in supermarkets nationwide.