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Bear-y happy: SM Foundation brings joy to frontliners

Brave as a bear, and just as lovable are the frontliners who continue to charge in battle against COVID-19. In honor of these modern-day heroes, SM Foundation (SMFI) brought joy wrapped in stuffed teddy bears to medical workers and uniformed personnel. 

SM Foundation distributes Bears of Joy to medical frontliners in honor of their courage and selflessness. 
In collaboration with SM Cares, SM Supermalls, and Toy Kingdom, SMFI distributed SM Bears of Joy during the holiday season to frontliners as a way of paying tribute for their courage and selflessness.

The SM Bears of Joy is an annual project of SM Cares, SM Supermalls, and Toy Kingdom to encourage shoppers to share the holiday season’s joy with children in need. But in 2020, the joy was shared with our frontline workers. The latest Bears of Joy are designed after the uniforms of nurses, doctors, policemen, and soldiers.

The latest Bears of Joy design wears the uniforms of nurses, doctors, policemen, and soldiers.
Included in the list of recipients are frontliners from the Quezon City General Hospital, Villamor Air Base Hospital, V. Luna Medical Center, Lung Center of the Philippines, and Tondo Foreshore Super Health Center, among others.

Topics: SM Foundation , SMFI , frontliners , COVID-19 , SM Cares , SM Supermalls , Toy Kingdom ,
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