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Joy of togetherness in fast food’s Christmas campaign

In a year of distance and separation, fast-food giant Jollibee highlights the joy of togetherness, of being with our family in its new Christmas campaign. 

Joy of togetherness in fast food’s Christmas campaign
Christmas campaign highlights the joy and love for family as seen through the eyes of a child.
The short film, made in collaboration with its creative agency McCann Worldgroup Philippines and directed by Pepe Diokno, tells a heartwarming story of gratitude, joy, and love for family as seen through the eyes of a child 

Featuring a real-life family as talents and with an accompanying original song composition, the film, which can be viewed on Jollibee Philippines’ official Facebook page, captures what a typical Pinoy household looks like in today’s “new normal”—familiar scenes of parents working from home, students busy with online classes, and grandparents spending time in the house. 

As the video progresses it reveals that this pandemic also comes with a silver lining: The renewed appreciation and rediscovered joy for what is most important—the priceless quality time that we can now enjoy with our family. 

“It may be difficult to find joy in every day amid these trying times, and especially as we’re accustomed to festive gatherings during the Christmas season. But this period also reminded us to view what’s happening from the eyes of a child and treasure what we have in our lives right now—it’s family, the love and joy we share, and the heartwarming support we provide one another,” said Francis Flores, Jollibee Foods Corporation Philippines country/regional marketing head and concurrent PH marketing head.

Topics: Christmas campaign , McCann Worldgroup Philippines , Francis Flores
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