A premium health products brand joins the Department of Health’s campaign that urges the public to comply with health protocols to stem the spread of coronavirus disease.
DOH’s Bida Solusyon campaign highlights practices such as wearing of face mask and face shield in public spaces, regular and proper hand washing, and social distancing by at least one meter—a well-rounded approach that, Organique, Inc, president and chief executive Cathy Salimbangon said, complements their brand’s immunity-boosting products.
“As a brand, we are in a position to do more to curb the spread of COVID-19. Thanks to the BIDA guidelines, our teams were able to adapt and demonstrate resilience that puts the safety of our team and customers first,” said Salimbangon.
Echoing Salimbangon’s statements, Integrative Medicine specialist and wellness expert Dr. Sonny Villoria shared, “As a medical practitioner, I know the importance of boosting your immune system. So health supplements like Organique can help provide some form of internal protection, while BIDA can provide external protection.”
During the launch, Organique pledged to help build consumer confidence through the mass implementation of the BIDA Solusyon campaign’s objectives. “Not only will we be applying the BIDA guidelines in our own lives. We will also be sharing the pillars of the BIDA campaign in our various platforms online and in person, so that our teams, their families, and the people they may come in contact with, will learn about these simple but important practices against COVID-19,” elaborated Salimbangon.
In addition, Organique Inc. ImmunoCare Kits will be distributed to the vulnerable sectors of the community. They contain the brand’s immunity-boosting Acai Premium Blend, bottles of alcohol, masks, face shields, and BIDA posters and flyers.
“We welcome Organique’s energy to make BIDA’s message live and breathe in every Filipino,’’ said Dr. Beverly Ho, director IV of health promotion and communication service of the DOH’s Public Health Services Team.
Dr. Ho added, “We shouldn’t be fearful about COVID because the solutions are within us. However, we recognize that some countrymen need more, and so we have our partners to help spread our message. We need to go beyond communication and advertisements to reach different communities.”
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