Parents have arguably never been much busier than they are today. Moms and dads suddenly have to be the teachers, the playmates, and, most likely, the only people their homebound children have been around with for the most part of the year.
Then there’s the challenge of keeping kids healthy while at home,
To assist parents—especially those raising young athletes—in this regard, Milo has recently launched its Home Court campaign to provide access to the resources parents and children need to jumpstart and continue their sporting ambitions.
“More than taking part in amping up their skills with online trainings, Home Court inspires moms and dads to play a more active role as coaches to their little champs,” says Nestlé Philippines vice president Veronica Cruz.
It comes with online training modules, remote coaching sessions, and creative solutions to equip parents as the new coaches of their children.
“It’s all about being fun and imaginative with them to assist their learning and growth in their respective sports, as well as keep their champion spirit strong and nurture the lifelong character-forming values that come with it such as discipline, hard work, and self-confidence,” adds Cruz.
Over the past few months, Milo Home Court has launched a series of initiatives equipping parents and kids with the help they need to stay active and healthy.
The Milo Champions IG Live featured national athletes and brand ambassadors Keifer Ravena, Alyssa Valdez, Pauline Lopez, Juan and Javi Gomez De Liaño, and Coach Rio Dela Cruz leading free workout sessions for their fans.
It also introduced Milo Sports Clinics Online, a digital platform where kids can learn for free the fundamentals of basketball, volleyball, taekwondo, and gymnastics under the tutelage of professional coaches from the brand’s partner organizations.
More sports will be introduced soon to its online clinics, including arnis, badminton, karate, tennis, and football.
Suited for kids 7 to 12 years old, each 60-minute session will be made available on YouTube for kids to try out in their homes for as long as four weeks per sport.
Sessions will be done in partnership with professional coaches of the Department of Education Arnis Association of the Philippines, Asuncion Badminton Center, Association for the Advancement of Karatedo in the Philippines, Children’s Tennis and Sports Management Inc., and coaches from FC Barçelona Barça Academy—all supported by the Philippine Sports Commission.
“After postponing Milo Summer Sports Clinics, we’re glad that there’s still a surge of interest from parents to let their kids participate in the online version,” says Milo sports executive Lester Castillo.
“We know how important it is to keep the champion journeys going which is why we are providing ways for them to still pursue their sporting dreams in the safety and comfort of their homes.”