Our skin is our body’s first line of defense, regardless of age. However, babies have a weaker skin barrier—as it is still developing—and therefore have a higher risk of exposure to irritants, allergen penetration, and infection than adults.
“Delicate baby’s skin needs extra special care,” asserts Dr. Marivi Dizon, a pediatric dermatologist.
“That is why for the first year of an infant’s life, it is important to choose gentle products that have been carefully formulated to support a healthy skin barrier and protect babies from common skin conditions,” recommends Dr. Dizon.
Cleansing products parents use on babies must be gentle and have the ability to protect infants’ skin against harsh elements, according to experts.
A brand recommended by pediatricians and dermatologists, Johnson’s baby wash and lotion are clinically proven to be gentle and mild. According to its maker, they can be used from the first moments of a child’s life and shown not to disrupt a baby’s naturally developing skin barrier.
“Together with Johnson’s, moms today can find a trusted and reassuring partner in keeping their babies’ skin healthy and protected at all times,” says Johnson’s Baby South East Asia marketing director Maimai Punzalan.