Raising awareness of domestic abuse amid pandemic

There is another consequence of this ongoing pandemic—a silent one—that is happening at home, behind closed doors, where it is deemed safe.

Avon appeals to the public to not turn a blind eye on gender-based violence during COVID-19 pandemic.
COVID-19 has forced most people to stay at home to stem the spread of the novel coronavirus. But for many survivors of gender-based violence, being in quarantine means being in the center of a different kind of danger. 

The United States’ National Domestic Violence Hotline has identified some of the unique impacts of the pandemic on victims, pointing out that the current situation has emboldened abusers to exert control over them: 

• Abusers may deny their victims essential and life-saving items like hand sanitizers, disinfectants, or even insurance cards. 

• They may also share misinformation about the pandemic to scare and control their victims, and even prevent them from going out of the house to seek medical help if they show symptoms. 

• Programs that serve victims may be significantly impacted as they buckle under funding pressure. 

• Victims may also fear entering shelters because of the possibility of being in close quarters with others as the threat of COVID-19 remains high. 

• Travel restrictions due to quarantine may impact a victim’s escape or safety plan. 

Institutions like the Commission on Human Rights and the Philippine Commission on Women have sounded the alarm on the rising incidences of domestic violence during the pandemic, especially in a country where three out of 20 women and girls aged 15-49 have experienced physical violence, one out of 20 has suffered from sexual violence, and one out of four married Filipina has experienced spousal violence (based on the 2017 National Demographic and Health Survey).

Given the new challenges victims must deal with, these institutions urge everyone to be vigilant and immediately report any form of abuse in their homes and communities.

Our country’s case is part of a global pattern, a consequence of the pandemic and the lockdown orders that followed. Hence Avon, which has been supporting and empowering women all over the world, is joining organizations and advocates in appealing to the public to not turn a blind eye on gender-based violence during COVID-19 pandemic. 

To further support grassroots efforts in securing the safety of vulnerable women, the Avon Foundation For Women has pledged $1 million to non-government organizations providing frontline services such as helplines and refuges, building on its 15-year commitment to help end violence against women and girls. 

Avon is also launching a communications effort among its five million Representatives worldwide, their customers, and their communities. Isolated Not Alone focuses on raising awareness of domestic abuse amidst COVID-19; signposting where to go for help and how to identify and support those at risk; and calling on governments to support the provision of life-saving services, which are in danger of further funding cuts and de-prioritization. 

“Domestic violence is already an epidemic which is hidden behind closed doors,” says Avon chief executive officer Angela Cretu. 

She continues, “Like COVID-19, it’s a silent killer. We’re going to make sure those who are isolated know they are not alone. In addition to giving funds to NGOs through the Avon Foundation For Women, our Avon teams will be donating vital products—from personal care to hand sanitizers and soaps—to refuges across the world.” 

In the Philippines, Avon is sharing emergency hotline numbers and other life-saving information to help women access the support they need with reduced risk of exposure to abusers. 

“Empowering women is Avon’s long-standing legacy, and their safety is our priority,” says Avon Philippines general manager Razvan Diratian. “As the community quarantine is extended in various regions here, the risk of women and children isolated with domestic abusers increases too. Please join us by speaking out if you know a friend or a neighbor who needs support.” 

Those who have any domestic violence information or need support during the quarantine may contact the following Avon NGO partners: 

Luna Legal Resource Center for Women and Children

(082) 306-5761 

Gender Watch Against Violence and Exploitation (GWAVE)

(035) 422-8405 | 0915-259-3029 | 0999-576-6679 

Women’s Care Center Inc. (WCCI)

0999-577-9631 | 0920-967-7852 | 0917-825-0320 | (02) 8514-4104 


(045) 323-4750

Topics: COVID-19 , Women , Domestic Violence , Avon , Avon Foundation For Women , Isolated Not Alone , Angela Cretu
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