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Thursday, March 28, 2024

Alden, Nadine lead the search for next Superbods

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Body beautiful stars Alden Richards and Nadine Lustre have become a “fitspiration” thanks to their sculpted physique and active lifestyle—for all of the social media to consume. 

Alden, Nadine lead the search for next Superbods
Alden Richards and Nadine Lustre invite everyone with an inspiring transformation story and advocacy to join the search for the next Superbods.

This year, they will heat up the summer season as they headline Century Tuna’s most awaited health fitness event. 

In an exciting and sexy crossover, Richards and Lustre star in the canned tuna brand’s newest TV commercial which highlights the message that “Everybody can be a Superbod”—with emphasis on everyone, regardless of age and background—through proper diet and exercise. 

The commercial highlights the two stars as the ultimate “fitspirations,” which they owe to eating fish daily, moving, and making the right choices every day.

“Known for their confidence, athleticism, and healthy lifestyle, both of them are great inspirations to enjoin everyone to be more active and fit,” says Greg Banzon, executive vice president and chief operating officer of Century Pacific Food, Inc.

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This year’s Century Tuna Everybod Superbod 2020 is upping the ante by opening the competition to anyone who leads not only a healthy and fit lifestyle but is also socially aware and vouches for advocacy. 

To qualify, candidate must be a “Difference Maker,” someone who can make a stand to empower Filipinos to be the best they can be. This is their opportunity to promote health as an everyday commitment. 

They must also be a “Voice Lifter” by amplifying the voice of the Filipinos and communicate positivity to help uplift the confidence of others. And a “Cause Supporter,” someone who is a fearless advocate of causes relevant to health and wellness.  

The competition is open to male or female with Filipino heritage, 18 to 60 years old. Qualified contestants will be judged based on the following criteria: 30 percent Body, 30 percent Personality, 20 percent Transformation Story, and 20 percent Advocacy and Social Impact.

Grand winners (one male, one female) will take home P500,000 each, runners-up (one male,  one female) will win P200,000 each, while the rest of the finalists will each take home P10,000.   

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