Actress, model, and fashion icon Ruffa Gutierrez was a vision of pride when Gutz and Glow was officially launched before the media and its business partners including Maricor Monton Flores, the CEO of Skin Solutions, at Hilton Manila recently.
The launch also marked the 48-year-old former beauty queen’s venture into the lifestyle business.
Gutz and Glow, according to Gutierrez, is a lifestyle brand complete with products specially made to suit the preference of women who are always on the go.
“Ever since I was young, I have always known what I wanted when it comes to products I use. It must be effective, gentle, and affordable so that people will be able to embrace it as part of their lives,” Gutierrez said.
Added the celebrity mom of two, “I came up with a lifestyle brand because just as how our times have evolved, our needs have also changed. Coming up with a beauty line alone is not enough. So, lifestyle brands like Gutz and Glow represent who I am. Each product is handpicked by me. It has the touch and feel of Ruffa – my preference, my needs every day.”
The celebrity host carried with confidence the lineup of products under her own lifestyle brand, including Butt and Body Scrub, Disinfectant Hand Soap, Feminine Lightening Spray Mist, Luminous Hand Cream, Lustrous Hand Sanitizer, Blazing Hand Sanitizer, Makeup Remover Wipes, and Intimate Feminine Wipes.
All of these products were made from the freshest and finest functional ingredients and antioxidants infused with superior technology to realize Gutierrez’s vision.
“She was very hands-on every step of the way, from choosing which will be included in her line, to the scent, look, and feel of each product. She made sure that Gutz and Glow represents the Ruffa Gutierrez that everyone has learned to love, plus her side that the public doesn’t get to see often,” said Flores.
With Gutz and Glow, Gutierrez is set to revolutionize the way most of us take care of ourselves. As the CEO of the brand, she sees a lot of possibilities in this business, not only locally but also abroad.
“We can tap the OFWs (overseas Filipino workers). I’ve always been interested in business, but most especially in the business of beauty and well-being. When you venture into something, it also has to be something that you enjoy,” she stressed.