In a bid to keep plastic out of rivers and oceans, leading consumer goods company Procter & Gamble collaborates with other multinational firms to end the plastic waste problem.
Launched this year, The Alliance to End Plastic Waste is a CEO-led, cross-sector, not-for-profit organization that aims to develop, accelerate and deploy solutions, catalyze public and private investment, and engage communities to help end plastic waste.
P&G is a founding member of the Alliance, joining forces with 39 global companies from across the plastics value chain—companies that make, use, sell, process, collect, and recycle plastics. P&G president and chief executive David Taylor stands as the group’s chairman.
The Alliance member companies have collectively committed $1.5 billion over five years. They will work together to develop and bring to scale infrastructure, education and engagement, innovation, and cleanup efforts.
“While efforts are global, the Alliance can have the greatest impact by focusing on parts of the world where the challenge is greatest—such as the Southeast Asia region where more than half of the world’s plastic waste have been found,” says Antoine Grange, chief executive officer of Recycling and Recovery of SUEZ Asia and an Alliance member.
For its part, P&G continues to develop products that appeal to environmentally concerned shoppers. Several of its brands including Head & Shoulders, Fairy, and Herbal Essences have introduced bottles containing recycled beach plastic.
Here at home, the company is one of the founding members of the Philippine Alliance for Recycling and Materials Sustainability, a multi-stakeholder coalition committed to developing and implementing a comprehensive program to increase resource recovery and reduce landfill dependence, leading toward a zero-waste Philippines.
One of its projects is constructing a P25-million residual plastic recycling facility that addresses the need to recycle flexible and low-value plastics such as sachets.
P&G has also partnered with World Vision to launch the “Pag-Asa sa Basura,” a school-based plastic collection program aimed at educating students and families, incentivizing their efforts, and executing proper collection. The waste collection and recycling program will be implemented in several schools across Metro Manila.
As part of this program, 25 participating schools will be fitted with school-based material recovery facilities that will collect solid waste materials including sachets and bottles. Students who will bring their waste to the center will receive incentives such as school supplies.
Aside from upcycling collected plastics into school chairs and garbage bins, the program aims to empower students, teachers, and the community through focused trainings that will strengthen the schools’ respective solid waste committees.
In addition, nearly all or 92 percent of P&G’s manufacturing sites in Asia Pacific, India, Middle East, and Africa are already qualified as a Zero Manufacturing Waste to Landfill (ZMWTL) centers and will reach 100 percent by 2020. Included in its roster of sites is the P&G Philippines manufacturing plant in Cabuyao, Laguna which has been ZMWTL-certified since 2017.
“Through these programs, P&G continues the drive to our Ambition 2030 goals which enable positive impact to the environment while always creating superior value for consumers and partners,” says P&G Philippines general manager Rafael Fajardo.
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