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Thursday, March 28, 2024

Understanding gentle parenting

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In a world where babies and kids are becoming more exposed to harsh elements, a baby care brand encourages parents to raise their young ones in a gentle manner. 

Understanding gentle parenting
At Johnson’s Gentle House, parents learn about the three Cs of gentle parenting. 

“As parents, our first instinct is to toughen our children up because we think that this is what will prepare them to face an equally tough world. But we at Johnson’s believe that what we need today is to build a better, gentler world where every child can thrive—something that we can achieve through the immense, transformative power of gentle,” said Johnsons Baby Southeast Asia marketing director Maimai Punzalan. 

To further promote the gentle parenting movement, the brand recently hosted an event at the Johnson’s Gentle House, where celebrity parents shared their two cents on the topic with hundreds of parents and their children. 

“It’s easy to scream or get mad at our kids when they do something we don’t like, especially when we’re tired,” said gentle parenting advocate John Prats. 

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Meanwhile, another gentle parenting advocate, Bianca Gonzalez-Intal reiterated the importance of the #ChooseGentle parenting movement, saying it “is a reminder for us parents to be mindful with our choices. Instead of choosing to raise our voice at our children, we are reminded to approach them instead with care, love, and gentleness.” 

Understanding gentle parenting
Interactive art installation by Leeroy New

The attendees went through the three rooms of the Johnson’s Gentle House to learn more about “three Cs,” based on Sarah Ockwell-Smith’s The Gentle Parenting Book, which guided parents in practicing gentle parenting. 

Moms and dad learned about building strong Connection with their children through daily habits of positive interactions with them, practicing positive Communication that looked beyond a kid’s “naughty behavior,” and being Consistent with them by becoming more present and mindful with their actions. 

In an effort to raise awareness of this gentle form of parenting, the brand partnered with contemporary artist-designer Leeroy New to create a one-of-a-kind interactive installation that aims to remind parents to always #ChooseGentle in their parenting choices. The installations will be exhibited in different public places in the Philippines.

 “As Johnson’s transforms its products into its gentlest ever, we hope to rally parents to make better, gentler choices and help build a gentler world for our babies and kids,” closed Punzalan who is also a mom of 3.

According to the brand, the new Johnson’s gentle products now have 50 percent less ingredients, with no parabens, phthalates, dyes, sulfates, petroleum ingredients and fragrance allergens.

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