Leading global wearables brand Fitbit roll out new products with affordable price tags, making health and fitness accessible to more consumers.
Joining the brand’s lineup of fitness trackers and smartwatches are Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire, and soon to be launched Fitbit Ace 2.
Building on the success of the Fitbit Versa family of devices, Fitbit Versa Lite Edition is an everyday smartwatch with most of the core fitness and smart features Versa is known for, including automatic activity, PurePulse 24/7 heart rate, and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications, apps, more than four days of battery life, and relative SpO2 sensor.
It features a simple one-button, lightweight swimproof design in new bold color choices for the young at heart. At P10,390, Versa Lite Edition is Fitbit’s most affordable smartwatch yet.
Fitbit Inspire HR, meanwhile, is the brand’s most affordable and stylish 24/7 heart rate tracking device at P6,290. It packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design.
For consumers who are new to wearables and want an even lower-cost, easy-to-use tracker, Fitbit Inspire is available at P4,590. It has the essential health and fitness features to help consumers stay motivated including automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move, and timer and stopwatch apps.
Both Inspire units have a new modern, comfortable, and swimproof design with a touchscreen display, smartphone notifications, and up to five days of battery life.
Fitbit Ace 2 is made for kids aged 6 and above. It has a new swimproof design with a bumper to protect the screen and is available in fun and bold kid-friendly colors and accessories that include patterned designs.
Further, Ace 2 debuts new animated clock faces, motivating challenges to keep kids moving, and colorful avatars and cover photos to personalize their profiles within the Fitbit app.
In addition to new wearables, Fitbit also announced the major redesign to the Fitbit app so users can further personalize their dashboard, better understand their data, discover new content, and connect with others more easily on Fitbit’s social community. The update also adds Fitbit Focus, a new section at the top of the dashboard that delivers relevant insights, messages, and tips to keep users engaged, informed, and motivated.
Fitbit Versa Lite Edition, Inspire HR and Inspire devices are now available at retail partner stores nationwide. Ace 2 will be available later this year.