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Friday, March 29, 2024

Fitness in full color

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Leading insurance company Axa demonstrated its commitment to promoting the importance of health and wellness among families and young people by joining the fun-filled Color Manila Run held recently at the SM Mall of Asia grounds.

Fitness in full color
From left: Axa Philippines segment director of retail proposition Grace Mallabo, I Bounce for Health challenge winner Chrenz Garin, and brand and digital marketing director Alma Gruenber

The company’s top executives and senior leaders joined in on the fun.

Color Manila, the biggest color fun run in the country, brought almost 13,000 runners to safari-themed 200-meter, 3K, 5K, 10K, and 21K routes. 

“Our participation in an event such as the Color Manila Run is a fun way to underline the importance of health and fitness,” said Axa Philippines president and chief executive officer Rahul Hora. “And Axa has the superior products people need for total health protection.”  

Fitness in full color
Rovilson Fernandez

With comprehensive products such as Global Health Access and Health Max, all designed to protect people’s finances in times of medical emergencies, Axa’s participation in the Color Manila Run underscores its commitment to provide the best health coverage in the market, giving people peace of mind so they can focus on living the life they choose.

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The insurer also staged the “I Bounce for Health” trampoline challenge as a fun way for people to start their health journey in 2019. 

Participants were asked to jump on a trampoline and post on social media how they planned to jumpstart their health journey to win a free Axa personal accident insurance card worth P50,000 in insurance coverage for a year. The participant with the most number of jumps took home a wearable fitness gadget.

Fitness in full color
Axa Philippines I Bounce for Health Challenge at Color Manila

The challenge was also part of the company’s thrust to promote health and fitness and to be a partner for health of families and young people. 

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