The natural beauty of motherhood

Soon-to-be mother of two Bianca Gonzalez-Intal knows what it’s like to deal with insecurities and responsibilities in the world of “unfiltered” motherhood. 

Bianca Gonzalez-Intal (fifth from left) with Johnson’s Baby officials (from left) assistant brand manager GJ Agregado, senior brand manager for Southeast Asia Frankie Velante, management trainee Echo Bueno, One J&J retail director Raghu Krishnan, senior brand manager for Philippines Bea Bravo, marketing director for Southeast Asia Maimai Punzalan with son Manolo, franchise lead Justine Anne Aruta, intern Marie Anne Gonzalez, marketing manager for Southeast Asia Shino Lee, and senior brand manager for Philippines Joanne Duenas.
Motherhood in the digital age has become a contest of appearing glamorous, flawless, perfect. The struggles and imperfections, or those that don’t look double tap-worthy are concealed under multiple layers of beauty filters. 

The TV host shared how social media made a huge impact on her self-esteem and confidence as a new mom. 

“I would often find myself scrolling through beautiful, perfect images of other moms with their babies, and then feel sad and down about myself,” lamented Gonzalez-Intal. 

She continued, “I would think, ‘How can they still look so flawless when I haven’t even taken a bath?’ And then I’d wonder if I was being good enough to myself in this journey.”

As she gets ready for her second child, the 35-year-old TV host wishes to empower more moms to embrace this chapter in their life, including all the aspects that come with it especially the messy but beautiful moments of being a mother.

“It took me a while, but [now] I have realized that there is no such thing as a ‘perfect mom.’ That motherhood is beautiful as it is both [with] the good and not-so-good moments [where] it is best manifested in the natural moments we share with our babies,” shared Gonzalez-Intal.

She believes that more moms should use social media as a platform not only for sharing the beautiful moments with their children but also for posting balanced content to show the reality behind motherhood.

Together with baby care products brand Johnson’s Baby, Gonzalez-Intal takes the lead in embracing the natural beauty brought about by raising kids, while encouraging other mothers to follow suit. 

“We at Johnson’s believe in the beauty of unfiltered motherhood and we want to help moms like Bianca [to] embrace every inch of motherhood and start empowering themselves one step at a time,” said Johnson’s Baby Southeast Asia marketing director Maimai Punzalan. 

With more than 11 million followers on different social media platforms, Gonzalez-Intal has become more conscious in posting about motherhood as she intends to show both the good and the bad moments.

“I’m surprised at the feedback I get from [followers] when I share my own story because I try as much as possible na i-share para it’s really the realistic thing on motherhood or the balanced point of view,” she shared with Manila Standard. 

She added, “Sometimes all it takes is a simple caption to reach out and share your real feelings even if they’re not ideal kasi it makes others feel the same way.”

Even in the littlest and simplest things, Gonzalez-Intal proudly shares genuine bonding moments with her daughter Lucia.

Moms can share their #NaturallyBeautifulMOMents by joining Johnson’s Snap Natural movement. Simply post a photo of yourself and your child in your happiest bonding moment while showing off that natural baby-beautiful skin together. Use the hashtag #NaturallyBeautifulMOMents and tag @johnsonsbabyph on Instagram. 

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Topics: Bianca Gonzalez-Intal , Johnson’s Baby , Maimai Punzalan , Johnson’s Snap Natural movemen
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