Philam Life launched “Live Better,” a campaign centered on wellness that seeks to help Filipinos live life to the fullest.
Through this campaign, Philam Life seeks to encourage Filipinos to take control of their overall health in order to live longer, healthier, and better. This motivation is in light of the alarming results of the 2016 Healthy Living Index on Filipinos’ behavior and perception towards health.
The study shows that while adults in the country have high self-awareness on the need to improve their health, they fail to do so due to unhealthy habits and poor lifestyle choices. Philam Life likes to help Filipinos bridge that gap and create a positive difference in Filipinos’ lives through “Live Better.”
“‘Live Better’ is a campaign that signifies the dramatic shift that is about to take place in the over-all strategy of Philam Life,” said Tim Marriott, Philam Life’s chief marketing officer. “At the core of ‘Live Better’ is the Vitality Program, a holistic program that helps Filipinos live better, by letting them take charge of their overall health, their mind, body, as well as their financial wellness. In the long term, it seeks to help Filipinos live life to the fullest by helping them take charge of their overall wellness.”
To inspire its customers to take the first step towards a healthier lifestyle, the company enlisted four sought-after personalities who are also thought leaders in the health and wellness space: Solenn Heussaff, Nico Bolzico, Wil Dasovich, and Raymond Gutierrez. They will be joining powerhouse athletes Alyssa Valdez and Mika Reyes in promoting the company’s wellness-oriented advocacy to encourage more Filipinos to go out, eat right, and live a life of total wellness.
“Today’s exciting launch is to kick off our new brand promise of living better. Our presence will be felt in major cities as we roll out the Live Better Wellness Exhibition,” said Bernadette Chincuanco, Philam Life’s head of Brand and Communications.
“The ‘Live Better’ campaign will also permeate the other aspects of Philam Life’s business, notably in the changes that will have an impact on its brand positioning and customer proposition,” Chincuanco added. “We will make our customers’ lives better by rendering relevant and personalized service through our nationwide distribution network of premier advisers. Live Better also means that we are taking great strides to make it easier for our customers to do business with us, including making significant investments in new technologies that will enhance our customers’ experience.”
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