Transformative Innovations for Smarter Living with Samsung Electronics

The digital age is already here and the way we live today is already heavily reliant on technology. Five to 10 more years from now, our homes would be different, and so many living conveniences would readily be available. A lot of big electronics companies have been testing and developing product innovations, competing with and outplaying each others’ release in the market. What we used to see in The Jetsons’ utopian future is not so distant anymore. 

Jeon Yong Sung, president and chief executive of Samsung Electronics Southeast Asia and Oceania, introduces Samsung 2016 innovations
Currently the number one electronics brand in Asia, Samsung Electronics recently announced the latest innovations for its product offerings this year at the Southeast Asia Forum 2016 held in Kuala Lumpur, Malaysia. Though some technology will still not be available in the Philippine market, in some parts of Southeast Asia and Oceania, the company has released the latest innovations that transform the future into reality for the home, entertainment, retail, hospitality, office, educational settings and meeting places. 

Samsung also unveiled the latest updates on Windows tablet, the Galaxy TabPro S, and the elegant and classic new design of smart watch Gear S2. Personalization was also highlighted during the forum as Samsung Pay, the new way to pay with your Samsung Galaxy device, will be coming to the Southeast Asia and Oceania region this 2016, starting with Singapore and Australia. Likewise, the company also released its regional mySamsung program that aims to help customers manage their devices, enabling bearers to get direct access to customer service representatives, and extend other ownership privileges. 

Head of product innovation Ken Ding and director of corporate marketing for Thai Samsung Electronics, Sasitorn Khoopatanakul introduce the Samsung Family Hub refrigerator that has a built in camera inside the refrigerator so you can check what you need to buy when doing grocery
The center of the innovation launch was of course the home, as Samsung highlighted state-of-the-art and practical innovations that could make a big difference to household chores. “At Samsung, we have always placed our customers’ needs at the heart of everything we do, and we have a stellar track record of launching thoughtful innovations that enhance our customers’ quality of life,” said Yong Sung Jeon, president and CEO, Samsung Electronics Southeast Asia and Oceania. 

Samsung Family Hub refrigerator
During the forum, they showcased the smart spaces for the home enabled by the Samsung SmartThings Starter Kit which was already circulating in the market since last year. The kit lets you connect with hundreds of compatible smart devices in your home, starting with the entertainment hub – the living room. The center of anyone’s living room is the TV and the company  unveiled the 2016 SUHD TV, the first bezel-less curved design product with Quantum dot display that makes TV viewing seamless from every angle, including in brightly lit living rooms. 

Innovative hybrid touch monitors that can be used for schools or offices
Moving to the kitchen, Samsung’s got everything covered from the stove, oven, and microwave, but the center of attention is focused on Samsung’s Family Hub refrigerator, everyone’s favorite during the forum. The Family Hub is like your best friend in the kitchen, with a 21.5-inch full HD touchscreen display tht houses all the communications located on the upper right exterior door where you can access a series of technological practicalities. First and foremost, this ref becomes not just your main repository for food, it also acts as a family communication center where the screen allows users to post, share and update calendars; no need for magnets as you can digitally send your pinned photos including your kid’s award-winning stick figure sketches in school, or view notes your husband left for you. One thing anyone hates when doing the grocery is actually remembering what is still on the ref, but with Family Hub’s three high quality cameras inside the fridge to capture an image every time the door closes, users can now access what’s inside their refs by just checking on their smartphones.

Smart living room 
SmartThings Starter Kit
Another feature that makes this ref the most important part of the kitchen is its entertainment capability. Yes, what do you need on your ref that’s missing? Music, TV, and games. Imagine the drawing board and brainstorming session back in Samsung headquarters for this one. We sure can use some of that function! Imagine cooking while singing with Justin Bieber’s latest song or watching your noontime show or telenovela while preparing dinner, all this on your ref monitor screen. But for us in the Philippines, we might have to wait before it becomes available as Samsung is only releasing the latest Twin Cooling Plus ref in our market. Its feature? A separate cooling system for the freezer and the door below. 

And then, there’s the laundry. Samsung released the AddWash Washing Machine that comes with a SuperSpeed feature, making the regular washing faster. The highlight of the washer is the added small door where you can shoot in socks or single items that you forget in your laundry bin so you wouldn’t have to stop your washing process just to put those in. But you know, maybe you won’t need that feature if you’re not so forgetful. 

You may now assist aging loved ones with one touch of a button
One of the best ones we’ve seen during the exhibition is the part of the house that is dedicated to the elderly. In the Philippines, we sure take care of our lolos and lolas, so this technology makes it very convenient for the family as it monitors heart rates and the elderly ones’ condition through wearable watches, while the Virus Doctor split type air con takes care of adjusting the humidity and airflow depending on what granny’s vitals are showing. Oh, and it’s called Virus Doctor because it reduces viruses circulating in the air. All these things can be monitored via your smartphone.  

The new classic designs of Samsung Gear2
“Beyond product innovation, we want to engage our consumers more deeply to ensure that the experience with Samsung is personalized and delightful. And this experience does not stop after they purchase, it is beyond that,” shares Samsung Electronics Southeast Asia and Oceania’s corporate marketing vice president, Irene Ng. 

Samsung Virus Doctor aircon
“Through strong CSR programs, Samsung wants to continue to grow with our customers, fulfilling their evolving needs and passion as they go through different stages of their lives,” she adds. “We speak to the millennials in their language on digital and social platforms, we engage with young professionals and families with thoughtful content and services that meet their aspirations. We believe in progress for all,” Ng asserts. 

In the coming years, we’re sure excited about what Samsung will come up with next. We’ll definitely hold on to Samsung’s promise. “We will continue to deliver innovations that matter, now, and in the future.” 

To discover more, and for the latest news of Samsung in the Philippine market, visit

Topics: Samsung electronics , Samsung PH , Transformative Innovations , Smarter living
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