To this day as it was 116 years ago, German-based domestic appliance manufacturer Miele stands by its principle of “immer besser” or “forever better” in Deutsch, encapsulating its commitment to continuously improve its products in terms of design, features, quality and overall workmanship without sacrificing convenience.
No wonder then that from Germany to the Philippines and around the world, Miele has become the preferred brand among discerning homeowners, project businesses and property developers.
“Design makes our brand visible and perceptible. But before that, we first address the expectations and aspirations of our clients and try to shape the relationship between consumers and products,” says Miele designer Andreas Enslin.
“Miele focuses on quality which is unparalleled throughout the industry. Our design stands for the values that define our brand: innovation, fascination and perceived value. It also stands for timelessness. We make every effort to design our products to ensure that they do not age prematurely, neither aesthetically nor technically,” Enslin explains.
The German manufacturer’s technology and innovation has earned for it accolades from discerning customers, among them the late Apple founder and innovator Steve Jobs who said he found more thrill in a Miele washer and dryer than from any other piece of high tech in years.
The launch of the new Generation 6000 Series once again showcases Miele’s sophisticated line of kitchen and laundry equipment that combine elegant designs and innovative functionality. Many developers allover the world are equipping new buildings with the brand’s premium domestic appliances on a big scale. “The brand was chosen not only for the image it exudes but also because of maximum satisfaction with durable products, professional processing throughout the entire project phase to reliable after-sales service. These are the key reasons why business partners turn to Miele,” says Dr. Axel Kniehl, executive manager for Marketing and Sales.
In India for instance, Miele provided 12,000 built-in cooker hoods, gas hobs, microwave ovens and dishwashers as the basic lineup for 3,000 apartments of the Golf Estate complex near the Indian metropolis of Delhi, naming the complex as having the single biggest order in the history of the company.
In the Philippines, the company ahs already achieved notable success, made possible with the company’s partnership with Focus Global Inc., discloses Dr. Markus Miele, the managing director and co-proprietor of Miele.
Just recently, Focus Global forged a partnership with Roxas Land Corporation’s Two Roxas Triangle. This imposing structure will be home to Manila’s elite. Luxury is the operative word since all its units are equipped with Miele’s range hoods, cooktops, ovens and dishwashers
Such was the enthusiastic acceptance of the local market that Focus Global recently forged partnerships with Roxas Land Corporation’s Two Roxas Triangle whose units were equipped with Miele’s range of hoods, cooktops, ovens and dishwashers, with each product known for precise functionality, unprecedented performance and proven accessibility that are unparalleled globally.
Miele domestic appliances are exclusively distributed by Focus Global, Inc. in the Philippines. Visit its showrooms at: Miele Gallery, GF, The Residences at Greenbelt, Esperanza Street, Makati City; 12th floor, Twenty-four Seven McKinley, 24th St corner 7th Ave, McKinley Parkway, Bonifacio Global City, Taguig; Pioneer corner Reliance Sts., Mandaluyong City; Design Center of Cebu, P. Remedios cor. A.S. Fortuna Sts., Mandaue City, Cebu.