A kitchen gizmo that teaches children practical ways to cook and save energy has been announced the grand winner of Electrolux Design Lab 2015 held in Helsinki, Finland.
The designer of the winning design, Jordan Lee Martin of the United Kingdom, calls the concept Bloom, which according to him was borne out of the idea to make children aware of good kitchen habits. Bloom bridges the gap between digital and practical education. In a nutshell, it captures steam in three separate pods, it then recycles the steam which children can use to cook, purify air and sterilize products.
Martin’s design fits very well into this year’s Electrolux Design Lab theme of “Healthy Happy Kids.” The competition looked for innovative ideas for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification. The UK student bagged 10,000 euros.
“Based on real needs and clever use of existing technology, this aesthetically pleasing concept has potential for multiple use, which will inspire, teach and interact with kids,” said Electrolux senior vice president for Design and head of jury Lars Erikson.
Aside from Erikson, the finalist jury included Helsinki Design Week programme director Hanna Harris and Roder Innovation design entrepreneur and chief executive officer Fredrik Magnusson.
Electrolux received over 1,500 submissions from over 56 countries around the world this year. The entries went through three selection processes: top 100, top 35 and top 6, which were evaluated by Electrolux experts.
The second prize was awarded to Airshield, a baby stroller that creates a pure and clean microclimate, devised by Dominykas Budinas of Lithuania. Third prize went to QH, an air purifier and hula-hoop in one, by Jeongbeen Seo of South Korea.
The Ride and Wash concept by Luisa Veronica Salazar Ilustre, an Industrial Design student from De La Salle College of Saint Benilde, made it to the top 100. The Ride and Wash is a bicycle-looking washing machine that allows kids to play outdoors while taking part in doing the laundry.
“Luisa’s concept exemplifies the creativity and inspiring ability of the Filipino youth to step up, innovate, and pave the way for future generations. We are very proud of her for representing our country in the top 100 of the competition,” said Andrea Pionilla, marketing manager of Electrolux Philippines.
Watch the winning concepts come to life in video at www.electroluxdesignlab.com and www.youtube.com/electrolux.
To know more about Electrolux, visit www.electrolux.com.ph or follow @ElectroluxPH on Twitter and Instagram.