Townies, Southies, Alabang boys and girls can dig into Shake Shack’s hotdogs, burgers, and more soon.
Shake Shack is opening its fourth Philippine branch at Alabang Town Center in Muntinlupa City, bringing the brand’s menu and an exclusive frozen custard flavor to the store.
The ATC-exclusive The Concrete, for which Shake Shack had an online naming contest, is made with vanilla frozen custard blended with Bungalow Café’s Auro chocolate glazed doughnut, chocolate chunks, and caramel coffee sauce.
To drum up the excitement, Shake Shack collaborated with Manila-based design studio Plus 63 Design Co, led by Dan Matutina, to transform its construction façade into an interactive collage of stories, memories, and moments of the Townies.
Plus 63 Design Co created an open, dynamic use of space inspired by the community’s laid-back and suburban lifestyle with a vibrant pattern of colors and LED lights and 3D objects. The hoarding also features interactive areas such as a community wall, marquee lights, and bike racks.