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Frontliners feeding frontliners

Heroes band together for their fellow heroes as frontline workers of local food brands provide nourishment to those leading the fight against coronavirus. 

Frontliners feeding frontliners
St. Clare's Medical Center staff receive their filling merienda of freshly baked breads.
Employees from the Century Pacific Group, Shakey’s Pizza, Peri Peri Charcoal Chicken, and Century Pacific Food, together with Frontline Feeders Philippines (FFP), have joined forces to provide more than 100,000 meal packs to Filipino healthcare workers in over 90 hospitals and facilities in Metro Manila and nearby cities. 

Showing a great example of teamwork, each team member makes a significant contribution in this initiative. 

Century provides processed meats, manages the hospital list, and coordinates with the hospitals on a daily basis. FFP, meanwhile, provides the network of hospitals and collects regular information on which hospitals need help the most. Finally, Shakey’s and Peri Peri provide meat products, bake bread daily, and do the actual delivery.

Frontliners feeding frontliners
Frontline workers of food brands help feed fellow frontliners in the hospitals.
The selection includes freshly baked marinated beef buns, hotdog rolls, ham and cheese flatbreads, pepperoni and cheese flatbreads, as well as ham buns, meant to be eaten for merienda

The partnership ensures the right amount of food is delivered at the right time to avoid food waste and spoilage. The meals are individually wrapped so that medical frontliners may eat them when they need a mid-shift gap fill to power them through.

Since the program started on April 7, it has thus far provided 100,000 meal packs to 90 hospitals and health facilities around Metro Manila, and there are plans to do more. 

Frontliners feeding frontliners
Medical staff receives meal packs from CPFI, Shakey's, Peri Peri, and Frontline Feeders Philippines.
“Century, Shakey’s, Peri, and Frontline Feeders have come together—each with its own unique resources, capacity, and skills—to extend help in the best way we know how. It’s the least we can do to take care of the people who regularly put their lives at risk as they work bravely and tirelessly to save those infected by the virus,” said Century Pacific’s Nikki Dizon, the initiative’s project lead. 

Topics: coronavirus , Century Pacific Group , Shakey’s Pizza , Peri Peri Charcoal Chicken , Century Pacific Food , Frontline Feeders Philippines
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