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Friday, March 29, 2024

Cooking our way to love

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If you want to avoid negativity, you should stay away from social media. That, sadly, is the current situation we are in. All it takes is a different point of view to incite an online brawl. 

“We are taught to hate by the world around us,” opines political commentator Sally Kohn, in a TED Talk. 

Social media posts of those who participated in Alaska’s #LutoOfLove initiative.
Social media posts of those who participated in Alaska’s #LutoOfLove initiative.

But a different kind of social media posts have emerged; these posts are about sharing and caring through cooking. 

Milk brand Alaska has encouraged its employees and partners to cook for each other and their families, as part of its #LutoOfLove initiative. 

“It’s easier said than done, to be honest. But we believe that in these times, we should encourage each other to be better, find ways to add love every day,” says Harvey Uong, managing director for Alaska. “Food and cooking is one of the easiest ways to do that.”

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Alaska Milk and its partner agencies are also answering the challenge of adding love to everyday cooking. 

“Sharing food is a simple, but powerful way to let someone know that you care for them,” adds Uong. 

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